The 30-second clip, titled “haha hey guys,” shows Biden watching the Super Bowl at home.
President Biden made his TikTok debut with a Super Bowl-themed Q&A video, reflecting a potential effort to engage with the youth vote in his re-election campaign. The hill reported.
The 30-second clip, titled “haha hey guys,” shows Biden watching the Super Bowl at home, answering rapid-fire questions about the game and jokingly refusing to choose sides.
Most notably, he pledged allegiance to the Philadelphia Eagles, the first lady's team, and humorously chose himself when asked to choose between him and former President Donald Trump.
While more than a dozen Democratic lawmakers use TikTok, the platform has faced scrutiny from Republicans over concerns about its parent company's ties to the Chinese government.
Biden's direct involvement with TikTok signals a strategic move to connect with the app's substantially younger audience. The White House has previously leveraged the platform to spread messages about COVID-19 and the war in Ukraine, making Biden's foray into TikTok a potential avenue to reach and influence younger voters, an important demographic in the platform.