You know the door situation is out of control when the brand's creative director has to go out and pull people out of the melee.
It was crazy on Rue Cambon on the Friday night before the Vetements show, and no doubt Guram Gvasalia secretly enjoyed the frenetic scene, having gathered a group of famous friends with whom he can talk about expensive watches, diamond grills and how to avoid the paparazzi. .
In the front row, Antoine Arnault stood out with his impeccable suit alongside J Balvin with his gigantic white jacket and jumbo pants, and Tyga with a similar look but in black, a contrast to Cher's blonde beehive on his right. Further down the line was Tommy Cash, with a tractor-sized inner tube that framed her head and his shoulders and presaged the rounded, pool-noodle shoulders of Gvasalia's oversized fall collection.
It unfolded in chapters, beginning with a gigantic tailor shop with drumstick noodle shoulders; then tight tank tops and mega jeans with endless legs dragging across the carpet; then a late-night segment featuring sparkly, second-skin dresses modeled by the likes of Carmen Kass and “Desperate Housewives” actress Marcia Cross, who seemed seriously worried that she might trip over the extra-long skirt that she hiked up as best she could. could.
The show was peppered with sight gags (a Donatella Versace lookalike here, “South Park” stoner character Towlie in a sweatshirt there) and a collaboration with Jean-Charles de Castelbajac revisiting his teddy bear coats in bombastic Vetements style. . Cristiano Ronaldo's wife, Georgina Rodríguez, wore a soccer jersey elongated until it became a dress with a large 7, her husband's player number.
A sick feeling washed over her when the combination of a refrigerator-sized pantsuit and high heels overcame a model and she fell. But the giant clothes kept falling by the yard, and she was swept away by the relentless flow of fabric.
This show will undoubtedly generate millions of impressions and fuel the enthusiasm behind this cutting-edge Swiss brand. It also felt like a doormat-sized gauntlet had been thrown down in the battle for supremacy in the large size category.
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