Saunders will lead the brand's direction on product design and visual identity, reporting to and partnering closely with the brand's president and CEO, Eva Erdmann. Saunders has spent two decades working with some of the biggest names in fashion, including Diane Von Furstenburg, Calvin Klein, Tiffany & Co., Pucci and Alexander McQueen, and most recently served as chief creative director of & Other Stories.
Kate Spade New York named Jonathan Saunders executive creative director, effective August 26, 2026. He will oversee product design and visual identity, reporting to the brand's president and CEO, Eva Erdmann. For fashion retail and sourcing teams, the move marks the next creative direction for future collections and brand presentation.
“Kate Spade has always been synonymous with positivity, femininity and a touch of wit,” he said Eva Erdmann, CEO, Kate Spade New York. “Jonathan shares our consumer obsession and understands the heart of our brand. He is also a collaborative leader and I am excited to work together to present an inspiring vision of luxury to a new generation of consumers.”
“Kate Spade is iconic and it is an honor to step into a brand that has such a strong identity and such deep emotional connections,” he said. Jonathan Saunders, Executive Creative Director, Kate Spade New York. “The brand has a genuine point of view, rich brand codes steeped in its 30-year history and infinite potential. I look forward to diving into the brand's heritage and connecting that soul with today's consumers. I am delighted to join the team that is shaping Kate Spade's happy future.”
Saunders was born in Glasgow, Scotland and graduated from Central Saint Martins, University of the Arts, London. She will move to New York to work from Kate Spade's Hudson Yards headquarters.
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Fiber2Fashion News Desk
