“Every aspect of this special limited-edition collection celebrates the astonishing beauty of nature. We searched for gardens, flowers, seabeds and coral reefs to find the most beautiful inspirations for these very special pieces.” Eliana Masgalos, conceptual designer, H&M
A central aspect of the collection is based on the glories of a garden in bloom. Floral prints and voluminous, couture silhouettes evoke a botanical dreamland at its most idyllic, with enchanting dresses, billowy blouses and jacquard kaftans evoking soft femininity. Each design tells a story of growth, renewal and the eternal majesty of nature.
H&M's SS24 collection fuses land and sea inspirations, featuring floral elegance with botanical prints and voluminous silhouettes. Garden-themed pieces symbolize growth and renewal, while ocean-inspired garments emulate underwater beauty. Soft pastels, vibrant pinks and deep greens dominate, accompanied by accessories such as pleated rose scarves.
Lilies, tulips, daisies, azaleas: the dreamlike energy of the collection is based on a bouquet of references. Flower shapes inspire everything from colors and prints to silhouettes and shapes. There are ruffles and ruffles, scalloped edges, cheerful 3D flowers, and delicate layers. Together, they envelop the wearer with petal-shaped details, allowing movement, grace and fluidity. Hues, including soft pastels, vibrant pinks and deep greens, evoke both the freshness of flowers and the optimism of new beginnings. Accessories include pleated rose scarves and dewdrop earrings.
Other pieces look towards the majesty and mystery of the sea, moving from a terrestrial garden to an oceanic one. Inspired by the underwater world, the collection evokes coral reefs and magnificent depths with dazzling details, offering garments that become wearable art.
Throughout the collection there are dresses with fluid drapes, simple two-piece sets and elegant cuts, perfect for layering. Shimmering jacquard is a featured material in this part of the collection, nodding to sparkling water and giving the wearer a sense of opulence and splendor. From cascading capes to playful shell clutches, each piece turns dressing into a serene affair with a surreal twist.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion (HU) News Desk
