Dell has announced a line of new AI-enabled PCs, combining cutting-edge generative AI performance with an elegant, streamlined naming convention. Taking inspiration from Apple's playbook, Dell's new tiers (Dell (base version), Pro and Pro Max) simplify options while showcasing the company's drive for innovation and user-friendly design.
In addition to the name changes and new products, Dell solidified its partnership with AMD on January 6 ahead of CES 2025 in Las Vegas.
“To make it easier for customers to find the right AI PC, we have introduced three simple product categories to focus on core customer needs,” Kevin Terwilliger, vice president and general manager of the Latitude and Docking business within the company, wrote in a press release. from the Dell Customer Products Group. release.
1
New relic
Employees by company size
Micro (0-49), Small (50-249), Medium (250-999), Large (1000-4999), Business (5000+)
Any size of company
Any size of company
Characteristics
Analytics/Reporting, API, Compliance Management and more
2
Wrike
Employees by company size
Micro (0-49), Small (50-249), Medium (250-999), Large (1000-4999), Business (5000+)
Medium (250-999 employees), Large (1,000-4,999 employees), Enterprise (5,000+ employees)
Medium, Large, Company
Characteristics
24/7 customer support, 360-degree feedback, accounting, and more
Introducing Dell, Pro and Pro Max
One aspect of the Dell brand that remains unchanged is the way laptop sizes are indicated, and the new lineup includes 13-, 14-, and 16-inch models. However, well-known brands like XPS and Inspiron have been replaced (or simplified, depending on your perspective) into simplified categories: Dell, Pro and Pro Max.
- Dell will include laptops and PCs for entry-level student, personal or business use.
- Pro adds more powerful GPUs (from Intel or AMD) and NPUs for generative AI processes.
- Maximum Pro It is designed for intensive professional use and adds the option of AMD's Threadripper processor. AI inference and training can be run on Pro Max devices.
Time will tell whether these categories, along with additional divisions into basic, Premium, and Plus options, make it easier to determine which laptop is right for particular use cases.
The first devices to use the new naming scheme are:
- The Dell Pro 13/14 Premium Copilot PC.
- The Dell Pro 13/14/16 Plus.
- The Dell Pro 14/16.
- Dell Pro Desktop Computers.
- Dell ProMax 14/16.
- Dell 14/16 Plus and Dell 14/16 Plus 2 in 1.
- Dell Pro Max Desktops.
The new laptops will be available throughout the winter, with releases staggered by tier:
- Dell Pro 13, 14 Premium, Dell Pro 14 Plus and Dell Pro 16 Plus were available on January 6.
- Dell Plus will be out on February 18.
- Dell Pro 13 Plus will launch on February 25.
- Dell Pro Max and Dell Pro 13, 14 and 16 Plus will be available in March or April.
Two new 4K screens will arrive in 2025
Dell announced two new displays at CES:
- Dell UltraSharp 32 and 27 4K Thunderbolt Hub monitors for professional use, available globally on February 25.
- Dell 32 Plus 4K QD-OLED Monitor for Entertainment, including AI-Enhanced Sound, available globally May 22.
SEE: AMD unveiled new Ryzen chips for faster AI, plus a new Radeon lineup for gaming and content creation, at CES 2025.
AMD and Dell sign commercial partnership
Dell became a business partner of AMD for the first time. This means that Dell's corporate PCs, specifically the Dell Pro tier, will use AMD Ryzen AI PRO processors.
“We are incredibly proud to collaborate with Dell on the next generation of commercial PCs powered by AMD Ryzen AI PRO processors,” said Jack Huynh, senior vice president and general manager of AMD's computing and graphics group, in a press release. “Ryzen AI PRO CPUs are designed to handle today's workflows and tomorrow's AI demands, and when combined with the power of a Dell PC, they create the perfect combination for the enterprise.”
The partnership potentially comes at the expense of Intel, which has been relegated to Dell's lower consumer tiers.
TechRepublic covers CES 2025 remotely.
