The designer says she creates dresses giving a Pakistani touch to Western and Middle Eastern designs.
A women's clothing store, SairaNoor, has been opened in Karachi's Defense Housing Area (DHA), where attractive and modern designs are mixed with oriental culture.
SairaNoor Chief Executive Officer (CEO) Dhanak Shah said the clothing brand had already gained popularity among the public as it was known in Pakistan and the world for its attention-grabbing clothing and jewelery for the last five years. .
The CEO said that they had been selling it online and after a huge response and demand, they launched their physical outlet.
“The special thing about our clothes is that each dress shows a fusion of Eastern and Western culture, which has further improved the quality of the garments,” he said.
Designer Warda Ali Shah said she created dresses giving a Pakistani twist to Middle Eastern and Western designs, which had become household names.
Customers who visited the boutique said there were all kinds of casual and formal designs for women of all ages. The hand-woven shawls and clothing also caught the attention of people in the store.
