Almost a year after Tom Hanks reported a notorious deepfake After his dental brace fueled fears among SAG members about artificial intelligence, the actor has once again been targeted by technology.
On a Thursday Instagram In a post, the “Forrest Gump” star warned fans about online ads using his image that he said were created “fraudulently and through artificial intelligence.”
“There are multiple advertisements on the internet falsely using my name, likeness, and voice to promote miracle cures and wonder drugs,” Hanks wrote in his “public service announcement,” adding that the deepfakes were “created without my consent.”
“I have nothing to do with these publications or the productions and treatments or the spokespersons promoting these cures,” the actor continued. “I have type 2 diabetes and I ONLY work with my board-certified physician when it comes to my treatment. DO NOT BE FOOLED. DO NOT BE SCAMMED. DO NOT LOSE YOUR HARD-EARNED MONEY.”
Hanks is among a slew of celebrities who have been imitated by AI-generated media. Last year, an ad featuring a fake Luke Combs promoting “miracle” weight-loss gummies circulated on social media. Earlier this month, Former President Trump shared a fake image of Taylor Swift endorsing his 2024 bid as the Republican presidential candidate.
As government regulation has lagged behind advances in AI, unauthorized deepfakes have become a growing source of online misinformation.
But last week, a bipartisan group of US senators introduced the NO FAKES Lawwhich would give celebrities and ordinary citizens alike legal recourse to unauthorized replication of their image using artificial intelligence.
“Generative AI has opened the doors to exciting new artistic possibilities, but it also presents unique challenges that make it easier than ever to use someone’s voice, image or likeness without their consent,” Sen. Chris Coons (D-Del.), one of the bill’s sponsors, previously said. IThe time.
“Creators across the country are calling on Congress to establish clear policies governing the use and impact of generative AI, and Congress must strike the right balance to uphold individual rights, respect the First Amendment, and foster AI innovation and creativity,” she said.
