Spotify has eliminated more than 75 million “spammy” musical tracks generated by the platform in the last 12 months, said the company on Thursday, intensifying its repression in the unauthorized use of the voices of the artists generated by AI.
The Swedish audio company said it would improve its application of impersonation violations, launch a new spam filtering system and work with partners to label clues that incorporate AI.
“We imagine a future where artists and producers have control of how or if they incorporate into their creative processes,” Spotify said in a website on Thursday. “As always, we leave those creative decisions to the artists themselves while we continue our work to protect them against spam, impersonation and deception, and providing the listeners for greater transparency about the music they hear.”
The impulse occurs when technological platforms are dealing with how to handle the significant increase in the content generated by AI. While some creators have adopted new technological tools, others say their businesses are suffering from people who have used AI to impersonate their permission.
“As for what Spotify is doing, I think they are doing the right thing for the artists and doing the right thing to preserve the integrity of Spotify at this time,” said Rob Enderle, the main analyst of the firm of advisory services based in BLU, Oregon, Enderle Group.
Spotify said that it would only allow vocal impersonation in music if the artist authorized it and plans to reduce the waiting time for the review in content mismatches, “allowing artists to inform 'mismatch' even in the state prior to liberation.”
“The unauthorized use of AI to clone the voice of an artist exploits his identity, undermines his art and threatens the fundamental integrity of his work,” Spotify said. “Some artists can choose to license their voices to AI projects, and that is their choice. Our work is to do what we can to ensure that the choice remains in their hands.”
The growing popularity of artificial intelligence tools will increase the proliferation of online content generated by technology, including deep, which makes it difficult for technology companies to the police, according to experts.
“We are at the beginning of this,” Enderle said. “The tools are becoming much more advanced while we talk, so this problem will not become smaller, it will become much larger, very fast.”
