- Squarerspace launches new limited release tool
- Features include a limited-time cart, purchase quantity limits, and low inventory badges.
- Available globally now, although limited to some subscription plans
From game consoles to toilet paper, there are countless examples of how scarcity can make a product more desirable. Whether it's a clever marketing tactic or a simple supply issue, limited availability drives FOMO. Now, Squarespace, one of the largest website builders on the market, has launched new tools to help users with limited releases and product “drops.”
So whether you want to build anticipation behind a unique t-shirt design or want to take advantage of slots in an exclusive yoga class, Squarespace aims to equip sellers with everything they need to turn a limited-availability product or service into the hottest purchase on the internet.
Driving urgency
Key features of Squarespace's new tool include:
- A reserved cart feature that holds items during checkout for a limited time, with a countdown timer, helping to drive urgency and replenish stock if the user misses checkout.
- Inventory management tools that allow merchants to set quantity limits, preventing people from sweeping up inventory while driving a sense of exclusivity.
- Seamless checkout, offering direct access to purchase, so customers don't have to leave the store page to view their cart and pay
- Advertising generation tools, including low inventory badges and email campaigns, to help merchants build anticipation and signal shortages.
“We're seeing entrepreneurs move away from always-on discount models toward exclusive, highly curated launches that celebrate the value of their work,” said Kevin Doerr, president of Squarespace. “With our new limited-release sales tools, we're putting business owners in control of when and how to sell, reducing operational burden and giving them everything they need to generate hype, handle surges in demand, and deliver a seamless checkout experience.
According to a press release shared with TechRadar earlier this week, limited launch tools are available globally, although availability varies depending on your subscription plan.
