Update
Get Kindle Scribe at a record low price in the US
One of Amazon's newest e-reader options is the Kindle Scribe, which combines the e-reader with an eInk notebook in one package, so you can enjoy all your books while taking notes, journaling, and drawing on the screen.
It's a more specialized product, but for those who will be using both features, it's an excellent value option. And it's now at its lowest price ever for Prime members.
Kindle Scribe: was $339.99 now $234.99 on Amazon
The only item I buy every Prime Day
My Prime Day shopping habits change every year, and I usually add something to my cart without a second thought if it's a great deal, but there is one exception when it comes to this item… Crest Whitestrips.
Yes, you heard right. It's not about clothes, popular appliances, or tech gadgets — it's about Crest's pricey teeth whitening kit. Today's Prime Day brings the price down to just $29.99, which is the best deal we've seen this year.
Crest 3D Whitening Strips: was $45.99 now $29.99 on Amazon
Cheap Fire TV for only $79.99
Okay, an important post is coming up next. And this one is for you Americans.
If you're looking for a budget-friendly TV, Amazon Prime Day is the time to grab a cheap TV. You can find incredibly low prices on Amazon's Fire TV line, which includes a variety of sizes, features, and prices, starting at just $79.99.
Below are the top five deals, all of which are at all-time low prices. This means we've never seen a better deal for the specific models listed.
Do you have kids? Get one of these! Or two!
Any parent who owns a Fire Kids tablet will be able to tell you how fantastic it is. No, it doesn't offer super-fast performance, but it's durable, easy to use, and has great kid-friendly software that ensures they won't be watching anything they shouldn't. Some of the games available are even better. educational.
And of course, they're dirt cheap, especially around Prime Day when Amazon always slashes the price. You can get the 7-inch version for £50 and the 8-inch HD version (which would be my pick) for £65 right now in the UK.
Amazon Fire 7 Kids Edition Tablet: was £114.99 now £49.99 at Amazon
Amazon Fire HD 8 Kids Tablet: was £149.99 now £64.99 at Amazon
A new record low for these Sony headphones
You can never have too many pairs of earbuds, right? They're so easy to lose. If you want a cheap yet well-regarded pair this Prime Day, look no further than the Sony WF-C500.
In our Sony WF-C500 review, we called these earphones “excellent value for money” (and that's comparing them to their usual retail price), but at a record low £40, they're an absolute steal.
In total, the battery lasts 20 hours, 10 hours with just the earbuds, which is pretty fair for this price. Plus, they're lightweight and comfortable and deliver exciting music sound.
Sony WF-C500: was £54.99 now £39.99 at Amazon
Record price for Amazon Kindle in the UK
I said I was looking for a Kindle deal and here it is: the latest version of the standard Kindle on sale for £64, a return to the previous all-time low price from over a year ago.
This is a rare offering for the Kindle. Admittedly, it's a basic e-reader compared to some Amazon models, but it still has a battery life of four weeks and space for thousands of books. Given that it's £40 cheaper than the Paperwhite, it's clearly a better choice for the infrequent reader looking for a cheaper option.
Light: was £84.99 now £64.99 at Amazon
Okay, let's go back to the UK for a second, because Prime Day is already 8 hours underway there and there are hundreds of great deals available.
We've rounded up the best of them in our Amazon Prime Day UK deals hub, but here are some highlights…
44% off Ninja Air Fryer with over 79,000 positive reviews
I said everyone already has an air fryer, but there must be some people who don’t have one yet. Or maybe you just need a new one. Either way, Prime Day air fryer deals are some of the hottest deals in Amazon’s 48-hour sale, and this 44% off the Ninja XL is one of the best.
Before this price, the cheapest we'd seen this Ninja 5.5-quart air fryer for $99 was $99, and while this year's discount only brings its price down $10 from that, it's still the lowest price we've seen.
Ninja AF150 XL Air Fryer: was $159.99 now $89.99 on Amazon
The best deals on devices from Amazon Prime Day
If you didn't know already, the best Prime Day deals are on Amazon's best-selling gadgets. The retailer is offering its best discounts yet, with savings of over 50% on handy smart home devices including Echo smart speakers, tablets, Fire TV Sticks, Ring doorbells, smart home displays, and more.
Below I'll list the 10 most popular device deals, with prices starting at just $12.99.
Could This Be the Best Prime Day TV Deal of 2024?
Okay, we're going to the United States!
I've written countless deal posts about the highly-rated LG C3 OLED TV, and this is the lowest price I've seen on the 65-inch model.
The LG C3 OLED is one of the best TVs you can buy. Its latest Alpha9 Gen6 chip produces a brilliant picture with vivid colors and powerful contrast. Plus, it has four HDMI 2.1 ports for the best gaming experience on next-gen consoles, a sleek, slim design, and an updated webOS experience.
LG C3 65-inch OLED TV (2023): was $2,499.99 now $1,396.99 on Amazon
Get an incredible £150 discount on an Oral-B smart electric toothbrush
This is one of Oral-B's most affordable smart toothbrushes, with the price once again at its lowest ever during Prime Day in the UK.
The app-connected handle lets you monitor your brushing habits and get tips on how to improve your teeth cleaning, plus you can customize the color of the handle. It's cool, to be sure, if ultimately a little unnecessary. It also includes three brush heads and a travel case for free.
Oral-B Smart 6 Electric Toothbrush: was £219.99 now £69 on Amazon
The best-selling appliance of the summer has a record price
Sticking with the US, here's a deal you don't need in the UK right now, given the weather…
Homemade ice cream in minutes? Yes, please. The best-selling Ninja Creami can make ice cream, milkshakes, and sorbets at the touch of a button, and you can add your favorite toppings and flavors. Thanks to Prime Day, the Ninja Creami is on sale for a record-low price of $149.99 — a price so tempting I'm adding this deal to my cart.
Ninja Creami Ice Cream Maker: was $199 now $149.99 on Amazon
The best MacBook Air ever has dropped to an all-time low price
However, you don't have to wait until midnight Pacific Time for US deals to appear – there are plenty of them already available.
Here’s some good news: Apple’s latest 13-inch MacBook Air with the M3 chip is now at its lowest price ever, beating Prime Day discounts and all the others we tracked. Amazon had dropped the price to just $849, a record $250 cut.
Why is this a surprise? Well, Apple products don't typically see significant price cuts, especially so soon after their release, so the chance to get the MacBook Air M3, one of the best laptops we've tested, for under $1000 is an offer most people shouldn't turn down.
MacBook Air M3 13-inch (2024): was $1,099 now $849 on Amazon
The countdown to the full launch of Prime Day in the US has begun – less than 30 minutes to go, folks!
What are you going to buy? A new OLED TV, perhaps? Some noise-cancelling headphones? An air fryer (if there's anyone left who hasn't already bought one)?
Personally, I want a new Kindle and will be keeping an eye out for any deals there…
Need new AirPods? Apple's AirPods Pro 2 are cheaper than ever
Sticking with the UK for a minute, here's one of our best deals yet: after sitting well above £200 for most of this year, Amazon's Prime Day sale has slashed the price of the AirPods Pro 2 down to £179, a new all-time low.
Considered some of the best earbuds you can buy, AirPods Pro 2 feature active noise cancellation to block out unwanted noise, improved audio quality, and a wireless charging case that provides over 24 hours of battery life.
Apple AirPods Pro 2: was £229 now £179 on Amazon
Amazon's new Blink Mini 2 gets a 40% discount for the first time
Let's start with a deal for the UK, because Prime Day is now officially live there (it starts soon in the US).
The Blink Mini 2 has a couple of nice upgrades over the previous model, including a built-in spotlight, color night vision, and the option to use it outdoors with the weatherproof adapter. Other than that, it offers the same array of security features, such as motion detection, two-way audio, and smartphone app integration. This is the first time it's been offered at a discount since its launch in May.
Blink Mini 2: was £34.99 now £20.99 on Amazon
Welcome to our Amazon Prime Day 2024 live blog. This is the page we’ll be using to bring you live expert updates, tips, shout-outs and highlights from TechRadar’s coverage of Amazon’s annual mega-deal.
We typically publish standalone stories and roundups of specific deals, but this page will be a catch-all, and it's a good thing it's here, too, because Prime Day deals include limited-time Lightning Deals as well as relatively static deals.