Uniqlo Japan names Clare Waight Keller as creative director

Global apparel retailer UNIQLO is pleased to announce the appointment of Clare Waight Keller as Creative Director. Ms. Waight Keller has had an exceptional career at several leading fashion houses and in September 2023 took on the role of designer for the UNIQLO:C womenswear project. While continuing in this role with UNIQLO:C, she will also lead UNIQLO’s core collection, including menswear, starting with Fall/Winter 2024.

Tadashi Yanai, President and CEO of Fast Retailingsaid: “We are proud to welcome Ms. Clare Waight Keller as UNIQLO’s Creative Director. Along with her exceptional originality and extensive experience, I have been impressed by her excellent sense of balance, which never forgets the consumer’s perspective. I believe that with her, we will be able to evolve LifeWear, the quintessential everyday garment, into something even richer and create garments that will make our customers even happier.”

Yukihiro Katsuta, Senior Executive Director of Fast Retailing Group and Head of R&D at UNIQLOsaid: “Clare Waight Keller's work with UNIQLO : C has convinced me that she is one of the few creators in the world capable of achieving a high level of balance between creation and commercialization. I believe that the experience, knowledge and skills she has accumulated, based on a keen aesthetic sense and intellect, will greatly expand the world of UNIQLO LifeWear.”

Uniqlo has appointed Clare Waight Keller as creative director, who will lead both Uniqlo’s main line and Uniqlo Collections: C. Keller, known for her modern elegance and experience with major fashion houses, will help develop Uniqlo’s LifeWear line. CEO Tadashi Yanai praised her consumer-focused creativity, while Keller expressed her excitement about shaping the brand’s future.

Clare Waight Keller, creative director of UNIQLOHe said: “Working with UNIQLO over the past two years, I have been extremely impressed by their innovation and ability to create exceptional products. Working with the team, I have become deeply immersed in the brand and the future they are creating. It is very exciting and an honour for me to be involved in the evolution of LifeWear.”

Clare Waight Keller

Clare Waight Keller is a renowned British designer known for bringing a highly original sense of modern elegance and for having brought couture houses around the world to prominence under her leadership. She was named one of the most influential people in the world by TIME 100 in 2019. She was appointed designer of the UNIQLO: C collection, which debuted in Fall/Winter 2023.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion (HU) Press Desk


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