M&S's ambition is to build a trusted global brand through capital-light partnerships that leverage the expertise and infrastructure of strategic franchise partners in established markets.
British retailer Marks & Spencer has signed a new franchise agreement in the Philippines with Indonesia-based PT Mitra Adiperkasa (MAP), extending a 26-year partnership that already spans Indonesia and Vietnam. The move supports M&S's capital-light growth strategy in Southeast Asia. The fashion, home, beauty and food ranges will return later in 2026, with the first store opening in Manila's Glorietta.
MAP has operated the M&S franchise business for over 26 years in both Indonesia and Vietnam, generating strong growth across all M&S businesses in those countries. As part of M&S's strategy to work with fewer, more strategic partners, it is now expanding its partnership with MAP across Southeast Asia to the Philippines.
M&S has operated in the Philippines since 1984 and earlier this year, M&S confirmed that it would be transitioning to a new franchise partner to support its ambitious growth plans in the region. Under the new partnership, M&S Fashion, Home & Beauty and Food will be available later this year, with the first store opening in Glorietta.
Mark Lemming, CEO of M&S International, said: “We are delighted to extend our partnership with MAP to the Philippines. Having played a pivotal role in driving our growth in Indonesia, MAP's deep local experience gives us confidence as we accelerate our growth plans in Southeast Asia. We know there is strong demand for the M&S brand in the Philippines and we are excited to reopen our stores and online channels later this year.”
“We are delighted to bring M&S to the Philippines,” he said Sameer Prasad, CEO, MAP Fashion.
“Taking over the M&S business in the Philippines marks a significant milestone for MAP Fashion and reflects our commitment to growing iconic global brands across Southeast Asia. The Philippines is an exciting and fast-growing market, and Manila is the ideal place to begin this next chapter for M&S. With its strong heritage, trusted quality and timeless appeal, M&S continues to resonate with consumers of all generations. We look forward to strengthening the brand's presence in the market and delivering a superior retail experience to Filipino customers.”
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Fiber2Fashion News Desk (MS)
