The international platform offers a perfect opportunity for established and rising design talents to present their work to a global audience, fostering new connections and revealing innovative fashion narratives. Broadcast live and covered by media outlets in 50 countries, including Europe and North America, MFW typically attracts more than 70,000 viewers and 5 million digital viewers each season. In addition to the shows, Moscow Fashion Week features a professional showroom seen by more than 300 boutiques from all over Russia, several conferences, master classes and a platform for exhibiting and selling local brands.
Indian brands NBC and Geisha Designs will present their collections at Moscow Fashion Week (MFW) from March 1 to 8, 2024. They will join over 120 designers from around the world at the much-awaited international fashion event. MFW boasts an impressive audience of over 70,000 viewers and 5 million digital viewers each season.
Known for their unique reinterpretation of classic Indian silhouettes, designers Paras Bairoliya and Shalini Jaikaria of Geisha Designs will bring their internationally acclaimed work to Moscow. With presentations at Paris Fashion Week, New York Coterie and Dubai Fashion Week, her brand is a global ambassador of Indian elegance, available in over 200 premium stores worldwide. Their meticulous attention to detail, using sequins, beads and traditional Indian embroidery in innovative combinations, creates sophisticated and luxurious ensembles, according to a press release.
Likewise, the NBC brand, under the creative direction of Nitin Bal Chauhan, will captivate international audiences with its unique blend of storytelling and sartorial innovation. With collaborations with Walt Disney, Huawei and Monsoon, and presentations at London, Tokyo and Jakarta fashion weeks, Chauhan's 'theatrical fashion' promises an engaging narrative experience, brought to life through hand-painted techniques and design. experimental.
Moscow Fashion Week is a leading international platform highlighting designers from emerging markets. Based in Russia, it showcases innovation in the global fashion industry, attracting a diverse roster of designers from around the world. MFW brings together the global fashion community for a week of shows, networking and discovery.
Fiber2Fashion (RR) News Desk
