The limited-edition capsule launches on June 5 exclusively on marineserre.com, at select Marine Serre retail stores and through an immersive pop-up experience in Paris from June 5-7, before expanding globally later this summer on UA.com. Located at Rue de Turenne, 75003, the pop-up will feature an environment that will bring the collection into dialogue with the space, where the pure energy of sport meets the refinement of craftsmanship and art, inviting visitors into the world of Marine Serre x Under Armour.
Under Armor celebrates its 30th anniversary with a debut capsule collection alongside French fashion house Marine Serre, reimagining the base layer as a performance essential and fashion statement. Inspired by the sportswear archives of the 2000s, the collection combines HeatGear innovation, minimalist design and Marine Serre's signature Moon motif, and is scheduled for a global launch later this summer.
Shape movement
Through fashion, Marine Serre has become one of the most influential modern fashion houses by dismantling traditional dress systems and rebuilding established codes into something completely new. Drawing on her own experience as a former professional tennis player, Marine approaches design with the instincts of both a house and an athlete, bringing rigor, restraint and clarity to the way movement is shaped through fashion.
That shared spirit made the base layer the natural foundation of the Under Armor x Marine Serre capsule and a blank canvas for exploration. Long valued solely for its function, the garment worn closest to the body is reinvented through Marine's lens as something meant for more. It becomes a symbol of origin: where movement begins, where discipline is built and where performance is remembered, for everyone, in all sports and on the street.
“Sports have always been part of my life.”
“With Under Armour, I wanted to explore the beauty of movement through pieces that combine performance, precision and beauty, starting with the base layer, the element closest to the body and the athlete's experience,” he said. Marine Serre, founder and creative director.
Where performance begins
The base layer is at the heart of both brands' origins. For Under Armour, it's the product that started it all: built to last, perfected through decades of athlete knowledge, and trusted in all sports and conditions. For Marine Serre, the iconic “Second Skin” of the House: the Luna print cape is the emblem of her creative identity. Together, these foundations converge in a collection shaped by intention, elegance and respect for movement and the body in all its forms.
The design language of the debut capsule is simple and deliberate. The sleek lines and sharp contrasts of black and white, crafted with Under Armour's HeatGear, reflect the focus and intensity of sport at its highest level. A custom print fuses Marine Serre's iconic Luna with Under Armour's heartbeat logo, bringing together two symbols based on discipline and a belief in progress.
The UA Proto Speed II also emerges from the archives for the first time since the late 2000s. A layered textile base, sculptural leather panels, and the Under Armor x Marine Serre silicone logo on the shoe's toe and vamp preserve its nostalgic DNA while reinventing it through a modern lens.
“Whether in training or design, progress comes from deliberate repetition and purposeful execution. Starting with the undershirt felt instinctive. It's where that process exists closest to the body, and where our two perspectives meet with clarity and authenticity,” he said Yuron White, Senior Vice President and General Manager of Sportswear and Partnerships, Under Armor.
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Fiber2Fashion News Desk (MS)
