Alexandra O'Neill expanded her strength into the eveningwear category with her Markarian resort 2025 collection, which offered fun, feminine styles that gave a nod to Cher's iconic style.
“There's a quote when Cher was being interviewed,” O'Neill said. “She was saying that her mother was saying, 'Cher, you have to marry a rich man,' and she was saying, 'Mom, I'm a rich man,' which is one of my favorite quotes of all time, so I kind of It started there. Cher in general is inspiring. She is a girl and I love her music.”
O'Neill turned to Cher's '70s style for the resort collection, creating a disco vibe with pieces that focused on craftsmanship and embellishment. This was achieved through the use of a “psychedelic wave print” in blue and brick red colorways presented through pieces such as a long-sleeved knit dress, a matching set with scalloped details, and an oversized dress shirt. size.
The designer also continued her affinity for paillette details with several emerald green and burgundy dresses that exuded an ultra-feminine and sophisticated air.
“Everything has this kind of party, festive feel to it without being too festive and festive, so you can wear it anytime, anywhere,” she said. “It translates into many things. It’s good because nowadays pre-collections need to have that sense of longevity because it is the longest sales period in the room.”
O'Neill also offered new takes on bestsellers, like a yellow brocade off-the-shoulder dress and a floral-print corset dress, which showed off her ability to update classic silhouettes. He rounded out the collection with several fun mini dresses that offer customers extravagant options for the holiday season, including a black dress with a simple bow detail and another black dress with chiffon sleeves.
Markarian's resort 2025 collection offered new updates on core classics and fun, youthful styles for the holiday season, all of which showcase O'Neill's strength in designing ultra-feminine eveningwear.
