“We are excited to introduce State of Day, our latest private brand at Macy's. “The new collection of loungewear, sleepwear and underwear is designed to bring comfort, versatility and style to the modern woman,” says Emily Erusha-Hilleque, senior vice president of private brands at Macy's. “State of Day is a testament to our commitment to delivering exceptional quality, style and value with our in-house brands. “We continue to build a relevant and modernized design-driven portfolio, weaving customer insights with Macy’s rich heritage to meet our customers’ changing preferences and lifestyles.”
US-based Macy's introduces State of Day, a new line of loungewear, sleepwear and underwear aimed at improving women's comfort at home. The collection, available online and in stores, offers versatile and stylish pieces designed to transition seamlessly from morning to night. State of Day prioritizes the comfort and relaxation of the modern woman.
From sunrise to sunset, State of Day helps you relax with essentials like the Comfort Pant, Soft and Breathable Tank, Luxurious Robe, and Comfortable T-Shirts. The assortment is a simplified femininity that can be combined effortlessly. She features soft, luxurious fabrics that are easy to clean, comfortable to wear, and inclusive sizing for everyone. They are clothes in which she can relax and that feel good to her body and heart.
Feel-good fabrics
State of Day was inspired by the busy woman who wants to get away from the hustle and bustle of the day and strives to enjoy the comfort and joy of being at home. The collection features luxurious materials that feel like a hug with fabrics known for their quality, performance and reliability. These fabrics range from warm, cozy knits to crisp, cool cotton, chosen for their ability to regulate temperature and help provide the most optimal comfort. State of Day features luxurious textures and softness to create an elevated look with silk-like materials, modal blends, knit sweaters, and finely detailed lace and tights.
The collection includes over 165 pieces with prices ranging from $8.50 to $79.50 and sizes ranging from XS-XXL and up to 4X for sleepwear. The assortment consists of pajama sets and separates, bras and bralettes, underwear, sleepwear, nightgowns and sleep shirts.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fiber2Fashion News Desk (RM)
