Participating designers:
The British Fashion Council has announced a four-year commitment to strengthen and expand its presence at the London ROOMS (LsR) show in Paris during Paris Men's Fashion Week 2026. Featuring top British menswear designers, the initiative aims to boost global visibility, connect brands with international buyers and press and support long-term business growth as part of the BFC 2030 strategy.
Clio Peppiatt | Fabric Surgeon | Drilling tower | ELV Jeans | Eudon Choi Johanna Parv | Labrum London | Nicholas Daley | Octi Palmer/Harding | Tondolo
LsR brings together BFC Foundation designers, BFC member designers and Fashion East designers, offering a focused platform to showcase British menswear at a crucial time in the international fashion calendar. The June showroom provides designers direct access to leading international press and buyers, supporting business growth and global visibility. The initiative sits within BFC International, a central pillar of the organization's strategy, BFC 2030: Access, Creativity, Growth. This marks the first step in the evolution of London Show Rooms as a global and culturally expanded platform, with further plans to introduce refreshed formats, partnerships and market activations designed to connect British designers with new international audiences and opportunities.
Laura Weir, chief executive, British Fashion Council: “BFC International's aim is to deepen our commitment in key international markets by creating opportunities for British designer businesses to grow sustainably and build commercial resilience. Paris plays a vital role in this vision, acting as a vital gateway for international expansion and allowing our designers to connect with new audiences, retail partnerships and opportunities around the world.”
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Fiber2Fashion News Desk (RM)
