Macy's in the US expands its 34th line with the collaboration of Molly Rogers

Macy's announces its latest designer collaboration with its On 34th brand, designed with Emmy Award-winning costume designer Molly Rogers. Recognized for dressing iconic New York City characters in film and television, including “Sex and the City,” “The Devil Wears Prada,” “Ugly Betty,” “And Just Like That…” and, most recently, “The Devil Wears Prada 2,” Rogers brings her expertise in combining fashion and entertainment to this collection. The On 34th & Molly Rogers collection reimagines Rogers' most memorable looks from throughout her career, and each piece features signature details like unexpected prints, layered scarves, graphics, color blocking, and other hidden treasures. The collection is available now in select Macy's stores, on Macys.com and through the Macy's app.

“Molly's distinctive storytelling perfectly complements Macy's energetic vision of fashion,” shared Emily Erusha-Hilleque, Senior Vice President of Private Brands at Macy's. “Inspired by the dynamic pulse of New York City—its people, its neighborhoods, and the unique characters that fill its streets—Molly's creative vision shines through every aspect of this collection. Each piece designed for On 34th reflects Macy's signature blend of originality and versatile style, capturing the spirit and confidence that our customers embody.”

Macy's expands its On 34th line with a 44-piece collaboration from Emmy-winning designer Molly Rogers, known for Sex and the City and The Devil Wears Prada. Inspired by the cinematic energy of New York City, the collection features bold prints, layered styles, scarves and color blocking, translating iconic looks from the screen into versatile, mix-and-match fashion based on storytelling and individuality.

With a distinguished career spanning television and film, Molly Rogers has become one of the industry's most sought-after costume designers, recognized for dressing some of the screen's most beloved stars. His Emmy Award-winning talents have been fueled by the vibrant creative and cultural pulse of New York City, allowing him to seamlessly translate cinematic moments into unforgettable style. The On 34th & Molly Rogers collection channels Molly Rogers' expertise and eye for detail, drawing inspiration from real New Yorkers and the captivating stories found on the city's streets in both her personal and professional lives.

“New York City inspires me every day with its bold energy, expressive style and unforgettable characters,” he said. Molly Rogers. “Through this collection with On 34th, I wanted to capture the cinematic spirit of the city and bring my work in costume design to everyone who loves to tell their own story.”

Macy's continues to strengthen its position as a leading fashion authority with collections that inspire creativity and individuality. To celebrate the launch, Macy's Herald Square flagship store will host a curated collection of Molly Rogers' favorite emerging designers. The exclusive selection will include pieces by Balkanica and Billy Fagen (@adhocateliernyc) and is available at the Herald Square flagship.

First released in August 2023, On 34th was created with a modern, inspiring design and built for real life. The On 34th & Molly Rogers collection has 44 pieces of clothing and accessories, each with unique and dynamic textures, patterns and colors, designed to be mixed and matched. Prices range from $49.50 to $139.50 for apparel and $19.50 to $129.50 for accessories with sizes ranging from XXS to XXL.

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Fiber2Fashion News Desk (RM)