January 5, 2024
Jimmy Choo changes its address in Tuscany. The British luxury shoe manufacturer, which is part of the American group Capri, which also owns Versace and Michael Kors, will move at the end of 2024. It will move to a larger headquarters in Scandicci, near Florence, where it has been present for several years. This move could signal new developments in the region, known for its expertise in the production of leather and leather goods.
The brand, currently located in Scandicci, will move its hundred employees from its current address to a new location of almost 3,000 square meters on Via Don Lorenzo Perosi, opposite Gucci. For Jimmy Choo, this move represents the establishment of a corporate headquarters instead of a production center, according to the company.
Currently, the shoemaker does not have a dedicated factory in Italy. It relies on local suppliers for its production and partners with shoemaker Alberto Gozzi, located in Pistoia, Tuscany, acquired by Capri in 2019. Alberto Gozzi also supplies the group’s other two brands.
With this new direction, Jimmy Choo, known for its sexy and sophisticated shoes and which opened its first store in Florence in 2018, shows its intention to strengthen its presence in Tuscany, potentially making more investments in the region in the coming years.
Capri, on the verge of being acquired by competitor Tapestry, saw a nearly 10% drop in retail sales in the second quarter of its current fiscal year due to a slowdown in consumer demand, primarily in the US market. . During this period, Jimmy Choo’s revenue fell 7%, to $132 million (€123.72 million).
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