The collection unites past and present, combining beloved current signatures, such as oversized shirts, loose trench coats and sharp tailoring, with playful iconic hits from McCartney's early archives, including jeweled prints and slogan blouses.
H&M presents its new collaboration with Stella McCartney, launching on May 7, marking 20 years since their first partnership. Combining archival-inspired designs with modern signatures, the collection features tailored pieces, bold prints and accessories. With a strong focus on recycled and organic materials, it reflects McCartney's legacy of innovation, sustainability and timeless style.
“I see this collection as a journey through my fashion history. It is a true mix of current classics and some of my old favorites that show my first forays into fashion and the development of my brands. It is fun, strong, bright, joyful and refined.” Estela McCartney.
Other key items in the collection include ribbed knit dresses and blouses with McCartney's signature Falabella chain at the neck, and a long white dress with a cape sleeve that rolls up at the hem, giving the appearance of a wide circle of fabric. Bright party wear, separates and jeans are also available, as well as mesh dresses and tops in a bold archival cherry print. Offering an extra dose of nostalgia is a white mini T-shirt adorned with studs that read “Rock Royalty.”
The accessories range is strong and rich in bags. There will be six styles to choose from, including small branded shoulder bags, giant totes and a timeless chocolate-tone bag with a chain-detailed strap. This is one of several pieces in the collection that incorporate the Falabella chain, which includes necklaces and earrings, made of recycled metal in mixed tones, and loafers with chain detail on the front.
The collection is defined by a materials approach that prioritizes recycled content, organic cottons, wool certified to the RWS standard and the innovative use of raw materials for coated materials, such as industrial corn and recycled vegetable oil.
Today the collection's campaign was released, photographed by Sam Rock in London and starring Renee Rapp, Angelina Kendall and Adwoa Aboah. The atmosphere is fun but effortless, nostalgic but forward-thinking. Throughout the campaign, &Stella becomes the slogan of this special collaboration. Reinterpreted in countless ways – &Here & Now & Me & You – it becomes a message about connection, care and a way of being that speaks as much to this moment as it does to the past, present and future.
“Stella has always had a bold vision for fashion, and this collection follows her journey from a young voice breaking the rules to a timeless design master. Each piece in the collection is desirable and tells a unique and bold story.” – Ann-Sofie Johansson.
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Fiber2Fashion (JP) News Desk
