“Our launch on Nordstrom Marketplace marks an important step in making H&M even more accessible to customers across the United States,” he said. Kate Rogowski, director of customer activation and marketing at H&M Americas. “The platform provides a seamless new way for shoppers to discover and experience H&M where they already love to browse, complemented by Nordstrom's best-in-class customer experience.”
H&M's entry into Nordstrom Marketplace signals a strategic shift toward curated digital retail, improving the brand's accessibility and visibility in the U.S. The move aligns with evolving consumer shopping habits, leveraging Nordstrom's ecosystem of services while allowing H&M to reach new audiences and strengthen omnichannel engagement through controlled, curated assortment.
At launch, the platform will include a curated range of H&M favorites specially curated for women, men and children, as well as the brand's sports collection, H&M Move. Styles will continue to evolve with new additions that will keep shoppers inspired for seasons to come.
“We are proud to welcome H&M to Nordstrom Marketplace, expanding our ability to serve more customers on more occasions,” he said. Miguel Almeida, president of digital and customer experience at Nordstrom. “Customers who shop H&M on nordstrom.com will have access to the same Nordstrom services they know and love, including loyalty benefits, customer service, styling, alterations and returns that are quick and easy.”
H&M's launch in April is part of the brand's broader strategy to continually meet customers wherever they choose to shop. Joining the trusted Nordstrom Marketplace means greater visibility among new and existing audiences, while reinforcing the brand's commitment to providing a seamless and inspiring shopping experience across all touchpoints.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion News Desk (MS)
