gogo lingerie at a Parisian outdoor show

Despite a few drops of rain, French lingerie brand Etam's 17th catwalk took place calmly and vibrantly on the afternoon of September 24 in the courtyard of La Monnaie, a historic Parisian building decorated in pink from floor to ceiling. roof, while hundreds of guests crowded under a marquee. The French lingerie brand covered the catwalk and stands with pink faux fur, while the spotlights turned the walls of this imposing neoclassical building facing the Seine into a fuchsia party. In this boudoir atmosphere, Etam showcased four distinct design themes. The first was about sculptural black lines. A guaranteed winner, presented by Etam ambassador Constance Jablonski, who showed off her baby bump.

All (un)dressed in black, models of various shapes and sizes presented lingerie sets and bodysuits with elegant geometric shapes, from polka dots to lines that enhance the silhouette, changing the visual perception of their entire body. The second theme was the profusion of green tones. The lace details came in a palette that included anise, forest green, mint and olive, a rarity in classic lingerie, highlighted with occasional black details.

The models, strolling among onlookers nestled in a maze of alcoves, then showed off a series of elegant doll-like looks, characterized by multiple layers of tulle veils, velvet bows and corsets, in a range of muted tones. The final theme was focused on iridescent details and body jewelry. Sensual sets of diamonds, pearls and gold threads accentuated the models' silhouettes. Many of the models expressed their joy at appearing on the show by waving their arms and waving to the audience in tune with the soulful music.

In this rose-tinted show, the live performances were exclusively female talent. Actress Alice Taglioni opened the show demonstrating her skills as a pianist, and was followed by Quebec pop singer Charlotte Cardin, Nigerian R&B artist Ayra Starr, British singer Mabel, French singer Eva (Queen) and finally the young Moroccan rapper Dina Ayada.

Rocking to the rhythm of the music among the guests, influencers from many countries and celebrities such as actress Camille Razat from 'Emily in Paris', Léna Situations, singer Lucky Love, actor Nassim Lyes, former beauty queens Flora Coquerel, Iris Mittenaere and Laury Thilleman. the actor and singer Aliocha Schneider and the singer Joyce Jonathan. Also in the audience were several top athletes, such as tennis player Caroline García and handball player Estelle Nze-Minko, who joined the team of Etam brand ambassadors this year.

The show lasted 20 minutes and was broadcast live on Instagram, in the brand's online store (where it can also be seen as a replay) and on the TMC television channel. After the show, Etam, which manages 660 stores, 420 of them in France, began marketing the products presented on the catwalk, online and in its stores, with special merchandising.