The company's net sales increased 5 percent to €41.4 million (~$48.44 million) in the first quarter ended March 31, 2026. The growth was particularly driven by higher wholesale sales in Scandinavia and Finland. International sales increased by 9 percent to €22.6 million, representing 55 percent of total net sales.
Marimekko's net sales in the first quarter of 2026 increased 5 percent to 41.4 million euros (~$48.44 million), driven by higher wholesale sales in Scandinavia and Finland and 9 percent growth in international sales. Operating profit increased by 20 percent to €5.1 million. The company maintained its 2026 guidance, expecting sales growth despite weak consumer confidence, geopolitical risks and supply chain uncertainty.
“Marimekko's net sales grew, driven by higher international sales, and our operating profit improved despite continued uncertainty in the operating environment in the first quarter,” it said. Tiina Alahuhta-Kasko, President and CEO of Marimekko.
It said total international sales were up 9 percent, retail sales were up 20 percent and international wholesale sales were up 4 percent. Globally, omnichannel retail sales grew 3 percent and wholesale sales increased 5 percent.
International sales support first quarter growth
Retail sales grew in all areas of the international market, while wholesale sales increased in almost all international markets. In Finland, net sales were broadly in line with the previous year, as growth in domestic wholesale sales, helped by non-recurring promotional deliveries, offset a decline in retail sales, Marimekko said in a press release.
Operating profit increased 20 percent to €5.1 million (~€5.1 million), compared to €4.3 million a year earlier. Comparable operating profit rose 19 percent to €5.3 million, representing 12.7 percent of net sales, up from 11.1 percent in the corresponding period in 2025. The improvement was supported by a stronger relative sales margin and higher net sales, although increased fixed costs affected profitability.
EBITDA grew by 18 percent to €7.8 million, while comparable EBITDA increased by 17 percent to €8 million. Profit for the period increased by 25 percent to €4.1 million, and earnings per share (EPS) rose to €0.10 from €0.08.
Marimekko maintains guidance for 2026
Marimekko also expanded its store network during the quarter, opening two new stores in Japan and six pop-up stores in Asia. The company announced plans to enter Indonesia and the Philippines, with its first stores in both markets expected to open this summer under a flexible franchise partnership model.
The company maintained its financial guidance for 2026. Marimekko expects full-year net sales to grow from €189.6 million in 2025, while comparable operating profit margin is estimated at around 16-19 percent, compared to 17.1 percent last year.
Marimekko said the outlook remains exposed to uncertainty stemming from geopolitics, global trade policy, supply chain disruptions, weak consumer confidence and pressures on purchasing power. However, it expects net sales in Finland and international markets, including Asia-Pacific, to increase in 2026. The company aims to open 10 to 15 new stores and shop-in-shops during the year, mainly in Asia.
Fiber2Fashion News Desk (SG)
