Copenhagen Fashion Week poster revealed and O'Dwyer receives Zalando Visionary award

Copenhagen Fashion Week has unveiled its line-up of brands for SS25 and also announced Sinéad O'Dwyer as the winner of the Zalando Visionary Award 2024.

The London-based Irish designer receives the award, which is based on three pillars: creativity and design, social impact and innovation.

O'Dwyer has been recognized by the award jury for her “innovative, joyful and avant-garde creations that redefine the boundaries of fashion. With a unique combination of art and technical expertise, [she] explores themes of identity, body positivity and self-expression through her designs,” they tell us.

Shell will receive a €50,000 prize and present her collection at Copenhagen Fashion Week in August (her debut there), with additional support from Zalando for the show's production “to highlight the brand's inspiring dedication to diversity and the innovation”.

CPHFW also announced the designers who will be part of the NewTalent program for the SS25 season with Berner Kühl joining the program along with Stamm and Alectra Rothschild/Masculina, who will present their second showcase, while Rolf Ekroth will present his third and final showcase as part of New Talent. Meanwhile, Bonnetje, Sól Hansdóttir and Stem have achieved One To Watch status according to the program.

NewTalent is “a vital pillar for Copenhagen Fashion Week, supporting key Nordic visionary talent at a critical time in their growth. [It] aims to support these new directional voices through mentorship, exhibition and financial support – a three-tier structure to guide their own evolution from burgeoning creatives to renowned businesses,” said event CEO Cecilie Thorsmark.

As for the event's broader lineup, the August edition will feature 46 brands and institutions that will show their collections on the official fashion show calendar.

For the first time it will incorporate parades and presentations, the two formats that, as we are told, “will allow a more expressive offer.”

Brands on display include A. Roege Hove, (di)vision, Jade Cropper, Latimmier, Rabens Saloner, Baum und Pferdgarten, Deadwood, Gestuz, Henrik Vibskov, Marimekko, Munthe, Saks Potts and Stine Goya.