British actors Simone Ashley and Tom Blyth star alongside models Alva Claire, Babacar N'Doye and Sacha Quenby and a cast of synchronized swimmers and divers.
Burberry's High Summer 2026 campaign captures nostalgic British culture through a sunlit film starring Simone Ashley and Tom Blyth. Combining traditional checks with pastel hues, the collection encompasses swimwear, relaxed tailoring, raffia bags and lightweight capes, evoking effortless summer poolside style. Directed by Francis Plummer, the campaign reflects the warm, communal feel of the British summer.
The campaign film is directed by Francis Plummer and shot by photographer Ryan McGinley. Cameras move from loungers to diving boards, capturing mid-air dips and friends lying in the hazy afternoon light. Before long, the best poolside spots are claimed with a Burberry towel. Summer has begun. The film is underlined by TONE's remix of Tirzah's 'Beating'.
'A lido has a particular kind of nostalgia for the British. The moment the sun rises we make the most of the time. We wanted to bring to life a warm summer day spent on and around the water's edge with friends.” said Daniel Lee, creative director of Burberry.
Key styles
The High Summer 2026 collection features the Burberry Check in a traditionally inspired sandy beige and pastel shades of eggplant violet and cornflower blue.
The iconic Burberry Check bikini is a beach staple, along with matching swimsuits and check-embellished men's swim shorts.
Poolside separates include blouses, skirts and shirts crafted in cotton voile, plus woven sarong dresses in a tonal Burberry check and lounger-inspired stripes. Ruffle trims and bows at the neckline capture the fluid, effortless feel of the collection. Festival
Tank tops made from ribbed cotton jersey are adorned with checkered straps, while looks are wrapped in lightweight wool and silk scarves.
For men, collared shirts and shorts are cut with relaxed lines and finished with new interpretations of the Burberry Check, from textured fabrics to intricate embroidered designs. The co-ord set is made from lightweight cotton poplin printed with a fun seahorse pattern in honeysuckle pink.
The classic cotton piqué polo shirt is available in a range of bright and neutral colours. Burberry Check is subtly placed on the placket and adorns the collar of the soft cotton jersey T-shirts.
Lightweight hooded jackets are ideal for cooler nights and unexpected showers, new season designs woven in eggplant purple and cornflower blue checks.
In footwear, the new Knight Runner sneakers offer a sleek, low-profile shape for summer. Sandals are elevated with the stitched leather Baez and check-embellished suede Urchin styles, while the Burberry Check and Pavilion sandals are made for the beach.
The lightweight Margate bags are handcrafted in Madagascar from locally sourced raffia palm leaves and dyed in the exclusive Burberry Check sand beige colour. Accessories include crochet bucket hats and wraparound sunglasses, designed to protect you from the sun.
Note: The headline, ideas and image of this press release may have been refined by Fibre2Fashion staff; the rest of the content remains unchanged.
Fiber2Fashion (JP) News Desk
