The visit marks an important milestone for the brand as it continues to strengthen its presence in India and deepen its connection with consumers through meaningful cultural partnerships and immersive retail experiences.
Located at Phoenix Marketcity Mall in one of Pune's most popular neighbourhoods, Viman Nagar, the store features an innovative design that provides a unique layout as well as simplified navigation to guide customers effortlessly, while creating a welcoming shopping experience. The store's product offering includes Victoria's Secret bras, panties and sleepwear in a multitude of collections, including its recently launched Summer Signature and Cool Air collections, as well as classics such as the Very Sexy, Body by Victoria, T-Shirt and Dream Angels collections.
Apparel Group has expanded Victoria's Secret's presence in India with a new fully stocked store on Phoenix Avenue of Stars in Pune. India Brand Ambassador Triptii Dimri marked the launch, reinforcing local consumer engagement and brand visibility. Featuring lingerie, sleepwear, beauty products and fragrances, the outlet reinforces the brand's premium retail strategy.
Shoppers can easily select from a multitude of Victoria's Secret accessories as well as beauty products, including their popular fine fragrances, scents and mists. The store's offerings include Victoria's Secret's best-selling fine fragrance, Bombshell Eau de Parfum.
The store is now open on the upper ground floor of the Phoenix Avenue of Stars shopping centre.
Store details:
Victoria's secret
Phoenix Avenue of Stars, 207, Pune Nagar Rd, Clover Park, Viman Nagar, Pune, Maharashtra 411014
Schedules: 11:00 am – 22:00 pm
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Fiber2Fashion News Desk (MS)
