“Partnering with Calvin Klein over the past few years has given me the opportunity to express myself through the brand's iconic style, and it has been exciting to work with Calvin Klein in this more personal and creative way,” he said. Jungkook. “As my first fashion collaboration, I wanted to fully immerse myself in the process, leveraging Calvin Klein's design expertise to leave my mark on each piece. This capsule feels authentic to my style and love of cycling and is a meaningful way to shape something lasting through design and storytelling.”
Calvin Klein has unveiled a limited-edition capsule with global ambassador Jung Kook, marking their first fashion collaboration. The 20-style collection fuses biker-inspired aesthetics with Calvin Klein's iconic denim and underwear designs, featuring distressed details, custom graphics and exclusive packaging, backed by a cinematic campaign shot by Alasdair McLellan.
Combining biker attitude with Calvin Klein's historic design codes, the capsule of 20 styles for men and women infuses the brand's icons with authentic Jung Kook style. With roots in underwear and key denim silhouettes, including the '90s trucker jacket and '90s low-rise, straight-leg styles complemented by graphic tees, sweatshirts and a racing jacket, the capsule's attitude and distressed style is further reinforced with distressed denim details and racing stripe details. Throughout, personal and elevated details (special logo, interior woven labels, hidden embroidery, Jung Kook-inspired graphics and custom denim washes, as well as exclusive packaging) add depth and collectibility.
“This collaboration brings together two cultural forces in full power, combining Jung Kook's unmistakable influence with Calvin Klein's iconic brand codes to create something with real impact,” he said. David Savman, global brand president, Calvin Klein. “Through the lens of Jung Kook, we are able to express a more personal side to the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein aesthetic. Together, we are reimagining our icons of today in a way that feels authentic, culturally resonant and globally compelling.”
The collaboration launches with a cinematic campaign that captures Jung Kook's magnetic energy and rebellious spirit through a biker concept that is inspired by his passion for motorcycles. Dynamic portraits and a series of trailers filmed by Alasdair McLellan portray Jung Kook as a modern icon who embodies the freedom of the road, uniting fashion and entertainment to create an immersive world that balances his larger-than-life impact with Calvin Klein's confident point of view.
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Fiber2Fashion News Desk (RM)
