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Sydney Sweeney made a return of mixing to social networks three weeks after the launch of its controversial advertising campaign “Good Jeans” Eagle.
On Friday, the 27 -year -old actress, who has not commented publicly about the announcement or her mixed reception, shared a carousel of photos on Instagram in which she was seen by rooking a couple of large blue jeans and a white lace top time while spent a night in a bar with friends.
“Digal Diaries”. Sweeney wrote in the subtitle.
Sydney Sweeney's brother makes a shameless joke of 'good jeans' after his promotion of the Air Force
Sydney Sweeney shook blue jeans when he returned to social networks for the first time since the launch of his controversial American Eagle announcement. (Sydney Sweeney Instagram/American Eagle)
In a photo, Sweeney was seen kicking her leg while posing with a group of friends, who also wore mild and blue sets.
Sweeney and a friend seemed to be doing karaoke while they put back in a stage while holding microphones in another click.
In another image, Sweeney was seen holding a drink of drinks while surrounded by a group of friends while talking in the camera. Other snapshots presented the actress of “The White Lotus” dancing with their friends in the place full of people.
The actress was seen spending a night with friends. (Sydney Sweeney Instagram)
American Eagle debuted his advertising campaign entitled “Sydney Sweeney has great jeans” last month, which received an answer divided into social networks.
Some bent The campaign “Deaf of tone” due to alleged racial nuances, others have praised Sweeney for killing “awakening” advertising.
In a promotional video published in the brand InstagramSweeney was seen walking towards an AE advertising fence that she and the motto “Sydney Sweeney has large genes.” Sweeney crossed out “genes” and replaced it with “jeans” before moving away.
In a second announcement, Sweeney was seen lying down and holding their jeans while saying: “Genes are transmitted from parents to the offspring, often determining features such as hair color, personality and even the color of the eyes.” Then, the camera seized her blue eyes, and she said: “My jeans are blue.”
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In a photo, Sweeney had a drink tray while posing with a group of friends. (Sydney Sweeney Instagram)
The detractors of the announcement have suggested that it has “eugenics” and “white supremacy” tones. According LoungeThe term “great genes” was historically used to “celebrate whiteness, thinness and attractiveness.”
American Eagle issued a statement on its social networks on August 1, which said: “'Sydney Sweeney has great jeans is and always was about jeans. His jeans. His story. We will continue to celebrate how everyone uses their jeans AE with confidence, their path. Great jeans look good with everyone.”
While talking with Fox News Digital, the CEO of the Reputation Management CEO, Eric Schiffer, explained how the controversy could turbocate the actress's career along with her net assets.
“The Fire Storm AE put Sweeney in Word of Toxic Culture War -Exactly where attention is monetized faster, “he said.” The reaction can scare some 'safe' brands, but risk tolerant studies will pay mercilessly without pieces for their heat.
“The American Eagle Den denied mild bombard Denimation: a tornado of royalty to the bank is riding. “
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Schiffer also explained that the violent reaction received by the actress could lead to an influx of career opportunities for her.
“The indignation addicts labeled the announcement of 'Eugenics', but Hollywood executives smell of radioactive buzzing and throw it faster,” he said. “Hollywood forgives denim games; reward the controversial effective.”
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Schiffer continued: “He proved that he can take heat and that the directors love an actress with a fierce armor. His combination of bombs and reaction is almost lethal Catnip for producers. Hollywood loves a polarizing star with a ruthless marketing blow that is sold.”
However, public relations expert Steve Honig expressed his opinion that it was unlikely that the reaction would affect Sweeney's career.
“Regardless of the side on which you are, the ads have undoubtedly achieved the actress, and the company, more attention and advertising. “She is a popular and promising talent with a brilliant future ahead of her.”
The American Eagle Campaign of Sweeney caused controversy when it was launched last month. (American Eagle)
Honig went on to cite other advertising campaigns that had a great success when cutting the controversy.
American Eagle returns to critics after the Sydney Sweeney campaign broken down a violent online reaction
“Historically, ads for jeans have been provocative,” he said. “Look back in Calvin Klein's advertising campaign in the early 1980s with Brooke Shields; There were many criticisms about how a 15 -year -old girl was portrayed. The ads turned out to have a positive result for both Klein and the shields, and in many ways they put the actress/model on the map. “
Honig continued: “As for Sweeney's ads to be too sexual or aimed at 'male looks', he would point out the successful Pepsi advertising campaign with Cindy Crawford, which was recently restarted. Gloria Vanderbilt's advertising campaign was about her name on a woman's back.”
“The conclusion here is that American Eagle decided to push the envelope in the same way as Klein and Vanderbilt,” he added. “We like it or not, the campaign is causing a discussion and receiving close attention, which is probably what they set out to do.”
Janelle Ash de Fox News Digital contributed to this report.
