Malaika Arora photographed outside the gym
Modern women's activewear is a powerful combination of style, functionality and advanced fabric technology.
Ill-fitting sportswear is a thing of the past. Today, women’s sportswear is not just about looks. Pallav Bihani, CEO of Boldfit, emphasizes, “Sportswear is not just about style or functionality. The ideal one should combine both.” Your sportswear deserves much more recognition than you think. Let me explain why.
Performance meets fashion
Those stylish leggings and sports bras with fun patterns and vibrant colors aren't just cute. They're made with sweat-wicking technology to help keep you cool and dry even during intense workouts. The material helps maintain the right body temperature so you don't feel uncomfortable, allowing you to focus on achieving your fitness goals without distractions. Plus, the leggings provide extra support to your muscles, resulting in reduced soreness and faster recovery after your workout.
Fit for purpose
Bihani adds: “Properly fitting clothing is essential for optimal performance. Baggy sweatshirts may look comfortable at first glance, but they can get in the way of gear or hinder movement during workouts.” Conversely, clothing that is too tight can restrict movement and cause chafing. It’s important to strike a balance between functionality and comfort. Look for high-waisted leggings that stay in place during lunges and squats, as well as a bra that provides the right amount of support for your workout without making you feel suffocated.
Finding your perfect fit
The best thing about today’s fitness market is the wide range of options available. Bihani explains: “Whether you’re a seasoned yoga instructor or a gym newbie, you can find workout clothes designed to meet your specific preferences and needs. If you love the flexibility and flow of yoga, a comfortable pair of high-waisted jogging pants paired with a cool tank top offers the best combination of protection and mobility. However, runners may prefer lightweight, moisture-wicking pants and a breathable top to stay cool over long distances,” explains Bihani.
More than just fashion
Wearing stylish activewear is an expression of women taking control of their fitness and health. More than just being fashionable, it's about embracing strength, focusing on wellness, and exuding confidence throughout your workout routine. Take the time to choose clothes that make you feel powerful and get ready for your next workout in style!
Sumit Santhalia, Co-Founder, TechnoSport, says, “In India, women’s sportswear encompasses more than comfort during workouts and effective sweat management in various weather conditions. While design is a factor that is considered at first glance, ultimately, it all comes down to the fabric.”
Advanced fabric technology
TechnoSport believes that fabrics should be cultivated by creative minds and produced using cutting-edge technologies. These fabrics provide comfort during the tough hours of training and help the wearer focus on their activity. Beyond fashion, these garments are highly functional. The compression technology aids muscle support and post-workout recovery, thereby promoting physical well-being. Moreover, the meticulously crafted patterns offer elasticity to support a wide range of movements in the gym, aerobics, and traditional exercises like squats and lunges.
Inclusion and body positivity
Today, women’s activewear consists of cutting-edge designs and colours that cater to the style preferences and diverse needs of each individual. This contributes significantly to the overall workout experience and well-being of fitness enthusiasts. TechnoSport is also addressing the rising demand for size-inclusive women’s activewear, with the aim of avoiding the “plus-size” label. This initiative indirectly promotes body positivity. As Santhalia concludes, “Just like a modern woman, activewear is more than what meets the eye.”
In conclusion, modern women's activewear is a powerful combination of style, functionality and advanced fabric technology. It promotes performance, ensures comfort and allows women to take control of their fitness routine with confidence and style.
