Red Lobster will continue its popular and endless shrimp offering, but only for one lucky customer.
In April, the chain announced the limited-time return of its all-you-can-eat Endless Shrimp promotion for dine-in customers. The deal, priced from $24.99 to $29.99, allows guests to start with three shrimp dishes before being able to order up to two more at a time.
Although the special will soon come to an end, one lucky customer will still be able to enjoy it, according to a Wednesday video on Red Lobster's Instagram. The company has announced that it will be giving away an “Endless Endless Shrimp Card,” which will give one person one free Endless Shrimp meal per month for 25 consecutive years.
“Endless just became truly endless. But only for one lucky person,” the company wrote on Instagram.
For a chance to win the card, customers must tag the friend they would like to go to Red Lobster with in the comments of the restaurant's designated Instagram and TikTok posts about the giveaway. Any additional comments will not be considered as extra entry.
The US-based drawing ends on Wednesday, June 17 at 11:59:59 pm ET, with a random drawing taking place on or around Thursday, June 18.
Along with the Endless Endless Shrimp Card, the winner will also receive a year of jujitsu classes and a biometric safe. Or, the customer could choose an alternative prize of $15,000 cash.
The return of the “endless” seafood business followed Red Lobster’s Chapter 11 bankruptcy filing two years ago, which caused the closure of more than 100 of its nearly 650 restaurants.
The company then escaped bankruptcy in September 2024 after being acquired by RL Investor Holdings LLC and receiving approximately $70 million in new investments. At that time, Damola Adamolekun became CEO and brought new ideas to Red Lobster's menu and marketing.
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“There are a lot of positive signs, but we inherited a very damaged brand, so there is still work to be done to repair all that,” said Adamolekun, former CEO of PF Chang's. The Wall Street Journal in februaryand.
Under Adamolekun's leadership, Red Lobster overhauled its menu, launched a happy hour to attract more customers, and updated its marketing strategy.
However, he told WSJ That management had been reviewing restaurant leases and closing underperforming sites to sharpen the company's focus on stronger markets. It appears the oldest Red Lobster in history was affected by that plan, and the Tallahassee, Florida, restaurant closed its doors last month after 56 years in business.
He Tallahassee Democrat reported that the 1970 establishment's menu included tender shrimp, crab meat, and baked oysters for $1.85, while steak and lobster cost $3.55. A story in Democrat at the time he said Red Lobster would bring “family-priced seafood” to the capital city in an atmosphere designed to make you feel “at home.”
