Ranch dressing is having a moment thanks to the World Cup and Kraft is ready to face it.
The company said Thursday that it is working on a “TSA-Compliant Ranch” for those looking to travel with the quintessentially American condiment. The announcement follows an influx of videos on social media showing international football fans trying out the kit for the first time.
“Some visitors leave with souvenirs. Others leave with America's favorite dressing,” Kraft wrote in a caption accompanying an AI image of a TSA-approved clear bag filled with ranch dressing packets posted on social media. The image showed the bag, complete with a luggage tag resembling a bottle of ranch dressing, placed in an airport security screening bin along with other travel essentials.
Additional details will be announced later, the company said.
The TSA has also leaned into the ranch's apparent newfound popularity among international travelers, providing some helpful tips (and warnings) on social media.
“If you're visiting for a very big sporting event and discover RANCH while you're here…pack it in your CHECKED BAG on the way home,” the agency posted on Instagram on Tuesday. He also asked travelers to “avoid passing your ranch outside the security lines.”
“Who knew diplomacy could be achieved by addressing the obvious: ranch is king of condiments,” the TSA wrote in the caption accompanying its carousel of humorous ranch-related jokes. “If you're traveling within the US, be sure to pack sauces in your carry-on in 3.4 oz or less and put larger containers in your checked luggage.”
“Some heroes wear capes. Others wear ranch,” he added.
According to Times reports in 1987, ranch dressing was invented by Steve Henson, who opened the Hidden Valley Guest Ranch in Santa Barbara in the mid-1950s with his wife, Gayle. The unnamed condiment originally mixed herbs and spices with buttermilk and mayonnaise and its popularity among guests led to it being packaged so they could take it home. The powder form followed, more convenient for travel.
