Dressed in a stunning emerald ensemble from Roseroom by Isha Jajodia, Jacqueliene Fernandez shined at the post-wedding celebrations of Anant Ambani and Radhika Merchant.
Isha Jajodia's latest collection, 'Art of Eternity', draws inspiration from French architectural motifs and the rich heritage of chikankari embroidery.
Isha Jajodia, founder of Roseroom, is a visionary fashion designer known for her blend of traditional Indian craftsmanship and contemporary elegance. Renowned for timeless couture, Roseroom embodies Isha’s dedication to intricate detailing, luxurious fabrics and a poetic design language. Her latest collection, “Art of Eternity,” draws inspiration from French architectural motifs and the rich heritage of chikankari embroidery. This collection harmonizes delicate lace with floral elements, redefining bridal wear through a fusion of vintage charm and modern sophistication, creating garments that are not just garments but exquisite works of art.
Couturier Isha Jajodia adds, “Whenever I travel, be it within India or abroad, I tend to notice intricacies that stay with me and when I get to my drawing board, these memories come flooding back. I have always been fascinated by French architecture, there is something so fluid about the clean lines and remarkable extravagance, I also feel the need to preserve traditional craftsmanship like Chikankari, so I decided that for Art of Eternity, I would find the right way to combine the two ideas and create a bridal collection that is the epitome of old-world beauty and modern aesthetics.” In a candid chat, we get an understanding of what the new collection entails.
How does Isha Jajodia's new collection, 'Art of Eternity', combine French architectural motifs with traditional Indian craftsmanship?
In the latest collection “Art of Eternity”, we beautifully blend French architectural motifs with traditional Indian craftsmanship. Inspired by the flowing lines and extraordinary extravagance of French architecture, she combines these elements with intricate chikankari embroidery, a craft she holds dear. The collection features delicate lace work evoking floral motifs, creating a timeless allure that blends old-world charm with modern sophistication. Our designs aim to redefine bridal wear, offering pieces that are not just garments, but true works of art, celebrating the fusion of cultural influences in every stitch.
What are the key elements that define the Roseroom woman represented in the 'Art of Eternity' collection?
The Roseroom woman from the “Art of Eternity” collection embodies confidence, grace and a love for timeless elegance. She values tradition with intricate chikankari embroidery and embraces modern sophistication through bold, contemporary silhouettes. Her style is a perfect blend of femininity, romance and a deep appreciation for craftsmanship, making each piece a reflection of her refined taste and personal charm.
How do you use fabrics and design elements to evoke a sense of grace and refinement in your bridal collection?
In our bridal collection, we combine delicate fabrics and design elements to evoke a profound sense of grace and refinement. Each piece is crafted with meticulous attention to detail, using effortlessly flowing fabrics to enhance the bride’s natural beauty. Intricate lace and floral motifs add a touch of timeless elegance, while modern silhouettes lend a contemporary charm. It’s all about creating garments that not only look exquisite, but also make the wearer feel truly special on their big day, embodying a sense of grace that transcends mere fashion.
What role does chikankari craftsmanship play in the 'Art of Eternity' collection and how does it blend with other design elements such as lace?
In the “Art of Eternity” collection, chikankari holds a special place as a timeless craft that I deeply admire. It enriches each design with its intricate thread work, adding a sense of heritage and authenticity. Delicately combined with lace, chikankari creates a beautiful contrast of textures, blending traditional Indian craftsmanship with the ethereal charm of floral lace. This fusion not only enhances the aesthetic appeal of each piece, but also symbolizes a harmonious blend of cultural influences, turning each garment into a true masterpiece of art and tradition.
