Maxie Solters, a third-generation entertainment publicist who followed in the footsteps of her father and grandfather into the family business, died Thursday in Los Angeles. She was 37.
Her death was announced in a statement from Scoop Marketing, the company founded by her father, Larry Solters; the statement did not specify a cause or say where Maxie Solters died, but said her death was unexpected.
Born March 22, 1987, and raised in Sherman Oaks, Solters joined Scoop in 2012 and has represented clients including the Hollywood Bowl, the Kia Forum and the Music Forward Foundation. Scoop's other clients include the Eagles, John Mayer and Dead & Company; Solters' late grandfather, Lee Solters, who died in 2009, was a well-known figure in the entertainment world who represented superstars such as Barbra Streisand, Frank Sinatra and Michael Jackson.
Prior to entering advertising, Maxie Solters graduated from the University of Southern California with a degree in theater and worked in film and television casting in Los Angeles; she was also an actress and SAG member who appeared in theater productions and a comedy web series she created and produced.
As an activist, Solters worked with the groups One Billion Rising and V-Day on campaigns dedicated to ending violence against women. “Her unwavering optimism and kind heart touched the lives of many,” Scoop’s statement said, “leaving a lasting legacy of love and kindness.”
Solters' survivors include her father and his partner, Carol Greenhut; her mother, Debra Graff; and her longtime partner, Dim Dobrin.
