The Mexican superstar Danna has been in the music industry the long time to know: the labels could do more to encourage the sustainable growth of talent.
Last week, the 29 -year -old man launched an independent label Called a percent of records together with her boyfriend, the artist and multiplatin producer Alex Hoyer, who will serve as the company's music director. Yanin González, creative director and manager, will join one percent of the records such as its president.
The Los Angeles Boutique Seal will equip Latin artists with the necessary tools to maintain long -term musical careers, focusing art on the movements that make money. The couple hopes to replicate this model in Mexico.
“In recent years, I realized the things that I want to exist for all of us, for the benefit of the artist … From there comes the need to create my label, of artists for artists,” said Danna, who is the executive director of the label.
Last year he has been active for Danna, who will continue to throw music under his contract with Universal Music Group. She fell “Paola“By his artist name before presenting his 2024 LP,” Childstar “, an electronic pop album that helped her throw her past as a young telenovela star. Danna too Canta the part of Elphaba In the Latin American dubbing of the 2024 musical film “Wicked”, after she played the live role in the first Spanish adaptation in Mexico City.
“The labels do not work without artists,” said Danna. “Everything is so ephemeral and immediate that it is important to return to our roots and create a label where you have support.”
The measure to create an independent label is produced as a response to obsolete industry practices that often leave acts without development or owned by their work. The team behind one percent has shared many of the concerns expressed by the American pop star Chappell Roan, who raised problems with the main labels in the Grammy Awards in February. “I would demand that the tags in the industry that benefit millions of dollars of artists offer a habitable salary and medical care, especially developing artists,” said Roan while accepting the award for the best new artist.
“What is happening is that artists do not know their rights. They do not know what is standard, so that is where we come to consult with them and educate the artists,” said Diego Rodríguez-Palma, former lawyer of Danna and director of operations of one percent. “The big labels are basically a bank and see artists as an investment.”
Danna and Hoyer's movement to start their own label follows examples established by peers such as the leader of the governed force JOP, founder of Streetmob Records, and pen weight, who established double P records. Puerto Rican label Entertainment rhymes It is perhaps the greatest independent success story in Latin music; Founded in 2014 by Noah Assad, it has been the house of the Puerto Rican superstar Bad Bunny, who has enjoyed an unprecedented level of success despite rejecting multiple offers of the main labels.
“We believe that art is the most powerful and clear tool that we can use,” said Hoyer, who began in the industry through the popular Mexican singing competition “La Voz Mexico” in 2014. His editorial contract with Warner Chappell Mexico expires at the end of this year; It will launch a long -term album through a percent record in May.
“You have to understand how to navigate within the industry, but without losing the focus of what is most important, which is that the artist can create and be as authentic as possible,” said Hoyer.
To inaugurate records of one percent, Danna and Hoyer silenced a joint track in Soundcloud called “Angel_rough.12” Under the XNG3L nickname (Angel). The intention behind its subtle debut, launched without the promotion of promotion of the usual industry, is to demonstrate art beyond the limitations of social networks algorithms to build a genuine monitoring.
“I think to form a career, he needs partners focused on his development, beyond numbers,” Danna said. “What we want is to return to that principle of music about business.”
