Buyers throw shadows while carrying their bags along the coast of Portland, Maine, USA, December 26, 2024.
Kevin Lamarque | Reuters
It is not alone Walmart.
The leaders of the companies that serve everyone, from buyers of groceries to click cents to first -class travelers are seeing cracks in the demand, a change after resilient consumers supported the economy of the United States for years despite prolonged inflation. In addition to the high interest rates and persistent inflation, CEOs are now dealing with how to handle new obstacles such as rates again, out again, dismissals of the mass government and worsening the feeling of the consumer.
In earnings calls and presentations of investors in recent weeks, retailers and other consumer -oriented companies warned that the sales of the first quarter were arriving softer than expected and the rest of the year could be more difficult than Wall Street thought. Many of the executives blamed an unusually cold climate and a “dynamic” macroeconomic environment, but the first days of President Donald Trump's second mandate have brought new challenges, perhaps none greater than trying to plan a global business at a time when his administration changes his commercial policies per hour.
Economists hope that Trump's new tariffs on China, Canada and Mexico will increase consumers and cushion expenditure at a time when inflation remains higher than the objective of the Federal Reserve. In February, consumer confidence, which can help indicate how much buyers are willing to disburse, saw the greatest fall since 2021. A measure of separate consumption feeling was also worse than expected.
Nyse Arca airline index versus the S&P 500.
Another sign of weakness has been on air trips. The sector, especially the large international airlines, had been a brilliant point after the pandemic, with consumers demonstrating again and again that they would not give up travel even at the greatest jump inflation in more than four decades. This week, however, the CEO of the four US airlines. United, American, Delta and Southwest – He said that this quarter are seeing a deceleration in demand. American, Delta and Southwest cut their first quarter forecasts.

In addition, the solid labor market of the United States in recent years shows early signs of stress as employment growth slows down and unemployment increases.
These trends have thrown cold water on what was a red -red value market and caused new fears about a possible recession, sending the S&P 500 falling 10% from its records in February, although it had recovered significant land on Friday afternoon.
Now, as investors and executives care more about the impact tariffs they will have in consumer spending. And they care about an administration that had great hope only a few months ago, even the strongest companies are surprising cautious tones as the weakest become even stronger.
Take Walmart, the de facto leader of the retail industry, who has spent the last year turning an uncertain economy for growth for growth, since he courted consumers of higher income. When Walmart announced the fiscal profits of the fourth quarter last month, their actions fell after warning that the growth of the profits would be slower than expected in next year. It was a rare warning sign of a company that tends to prosper in a weaker economy, and an indication that you expect consumers to withdraw from the most margin discretionary goods in favor of the essential elements such as milk and paper towels in the following year.
“We do not want to get out of our skis here. There is a lot of year to play,” said Walmart Finance Chief John David Rainey, analysts when they discuss the company's prospects. “It is prudent to have a perspective that is something measured.”
Charly triballeau | AFP | Getty images
Ed Bastian, Executive Director of Delta airlines – The most profitable American operator who has harvested the rewards of the great spending in recent years, reached a similar tone after he reduced his profits and income for the first quarter. In an interview on Monday about the “closing bell” of CNBC, Bastian said that consumer's confidence has weakened and that both leisure and businesses have retired reserves, which led him to reduce his guidance.
“Consumers in a discretionary business do not like uncertainty,” said Bastian. “And although we believe that this will be a period of time that we spend, it is also something that we need to understand and get to the quieter waters.”
Without a doubt, it was not only the reserve trips of people who took the airline to cut their prognosis of the first quarter. Air security questions aggravated the problem after two main airline accidents, including Delta's accidental landing in Toronto, in which no one died.
Beyond Delta, Rival United said he will remove 21 early airplanes, a movement that aims to reduce costs.
“We have also seen weakness in the demand market,” said United CEO, Scott Kirby, at the JPMorgan Airline Industry Conference on Tuesday. “It began with the Government. The Government is 2% of our business. Adjacent government, all other consultants and contracts that accompany it are probably another from 2% to 3%. That is being reduced by around 50% at this time. Therefore, a fairly material impact in the short term.”
The airline has seen part of that “bleeding” dynamic in the domestic leisure market, Kirby added. He said that the company is already looking where it will reduce flights, looking at a great fall in traffic from Canada to the United States and in markets that were popular among government workers.
American Airlines reduced its earning forecast for the first quarter and said that, in addition to demand pressures, the reserves were injured after a deadly collision in the air of an army helicopter with one of its regional planes in Washington, DC, in January.
The company also felt the setback in government trips and associated trips such as contractors.
“We know that there is some monitoring effect in terms of leisure trips associated with that too,” said CEO Robert Isom.
However, airline executives were optimistic about the longest demand in 2025, however.
Other strong companies, such as Dick's Sporting Goods, Elfa beauty and Abercrombie and FitchThey also issued weak forecasts in recent weeks, although they indicated that they felt positive about the second half of the year.
“I think it's just an uncertain world at this time,” said Ed Stack, president of Dick's Sporting Goods, CNBC when asked about the company's guide. “What will happen from the point of view of the tariff? Do you know, if tariffs are implemented and prices increase in the way they could, what will happen to the consumer?”
During the last year, companies such as United, Walmart and Abercromombie have managed to overcome the S&P 500Even when buyers reduced discretionary spending, this change in comments marks an important change. It is a warning sign that buyers could be beginning to decipher, and that even excellent execution is not rival for price increases induced by the rate after four years of historical inflation.
Meanwhile, the companies that have already spent the last year calling the uncertain dynamics of the consumer sound even more worried.
“Our clients continue to inform that their financial situation has worsened during the last year, since they have been negatively affected by the ongoing inflation. Many of our clients report that they only have enough money for the basic essential elements, and some pointed out that they have had to sacrifice even the needs of the CEO of Dollar General, Todd vessels, said the company's income room. The worsening of the consumer's perspective has worsened the internal challenges of the company.
“Upon entering 2025,” he continued vessels. “We do not anticipate the improvement in the macro environment, particularly for our central client.”
In another part of the retail industry, American eagle On Tuesday he warned that the cold weather led to a slower start than expected for the first quarter, but said it was not just temperatures. The clothing retailer specifically called “a less robust demand” and said he is taking measures to reduce expenses and administer the inventory, since he prepares for what is still yet to come.
“[Consumers] Have the fear of the unknown. Not only tariffs, not only inflation, we see that the government cuts people. They don't know how it will affect them. They see programs that are cut, do not know how that will affect them, “said CEO Jay Schottenstein.” And when people don't know what they don't know, they become very conservative … put everyone a little nervous. “