Following the successful completion of a comprehensive feasibility study by Stirling Hospitality Advidors, one of the region's leading boutique advisory firms, the Tourism Development Fund of the Kingdom of Saudi Arabia has approved a new project involving a wellness hotel of Kerten Hospitality in the Kingdom.
Called The Wellness Hotel Abha by Cloud7, the new project will be a 100-key property in Abha, the capital city of Aseer province in Saudi Arabia, famous for its national park with its majestic mountains, dense forests and avian life, with a nearby town. which houses a historical museum with adobe walls, stone houses and craft markets.
Kerten Hospitality to launch new urban eco-resort in Riyadh
The assessment to assess the feasibility of the project involved extensive market research and analysis, as well as ground visits to the area that included interviews with owners of branded and unbranded hotels in both Abha and Khamis Mushair, a nearby town in the province. of Aseer. Tatiana Veller, Managing Director of Stirling Hospitality Advisors, said: “We are delighted to announce the successful completion of our feasibility study for The Wellness Hotel Abha by Cloud7. Our team spent great efforts analyzing various factors, including conducting destination research and financial projection modeling, to provide a comprehensive evaluation and vision of the hotel concept comprising unit details and size, infrastructure list, area program and more. As a result of our comprehensive study, the project was successfully accepted by the Tourism Development Fund of the Kingdom of Saudi Arabia. “We look forward to the opening of this remarkable project and are excited to see the hotel’s vision come to life.”
The property, which will be operated by Kerten Hospitality, will launch in 2025 and will be a wellness-focused retreat that aims to help guests relax, unwind and achieve an optimal state of health and well-being while reconnecting with nature. Designed to be the “ultimate retreat destination for wellness, detox and regeneration in the heart of Abha”, guests can expect stunning views of the mountainous landscape, as well as organic food options, multiple pools, a gym and spa, and a fully equipped wellness center. center, as well as supportive practices such as cognitive behavioral therapy sessions, relaxation and stress relief services, and more.
Stirlinghospitality.com
kertenhospitality.com
