Tony Roach, senior vice president and chief customer officer of Southwest Airlines, commented:
“Our redesigned cabin interior significantly improves our customers’ experience on board and will complement the incredible service our crews provide.”
Tangerine's design process included meetings with the carrier's various departments at its headquarters in Dallas, as well as workshops and one-on-one interviews with current and potential Southwest customers.
Matt Round, creative director at Tangerine, commented:
“We needed to help Southwest stand out among other American airlines. “Our proposal expressed the airline’s unmistakable energy and gave more heart to the interior cabin environment.”
The airline is also introducing new uniforms for staff in inflight operations, ground operations, cargo and technical operations.
The outfits are being developed by Design Collective by Cintas and uniform brand consultant and fashion stylist Bonnie Markel, although no further details or images have been provided.
