It was also announced this month that the former Conrad New York Midtown on West 54th Street He would leave Hilton portfolio to join Marriott's Luxury Collection.
The Sofitel New York redevelopment coincides with Sofitel's 60th anniversary this year, and Accor said a repositioning of the brand under CEO Maud Bailly would involve “a significant number of redevelopment projects,” including the recently renovated Sofitel Montréal Carré d'Or and Sofitel Philadelphia Properties in Rittenhouse Square.
BNP Paribas launched the Sofitel brand in 1964 with the opening of the Sofitel Strasbourg Grande Île, and it was acquired by Accor in 1980.
The brand has around 120 properties around the world, including the Sofitel Sydney Wentworth, which is currently undergoing a A$60 million renovation project.
Sofitel Sydney Wentworth unveils A$60m renovation plans
Commenting on the news, Maud Bailly, CEO of Sofitel, MGallery and Emblems, said:
“We are excited to announce the remodeling of the iconic Sofitel New York in the same year as our 60th anniversary, marking a new era for Sofitel.
“With around 26 per cent of our global network undergoing renovations or clearly committed to them, including Sofitel Legend The Grand in Amsterdam and Sofitel Sydney Wentworth, we are actively improving our guests' experiences.
“This year, we will open five new Sofitel hotels around the world and have already announced two new locations: Sofitel Jaipur Jawahar Circle and Sofitel Legend The Mozart Prague.
“Our goal is to bring a little piece of France everywhere, supported by our dynamic portfolio of 30 hotels opening in 2027. We also see great potential to expand our French style in North America, beyond our six existing Sofitel properties. .
“At Sofitel we believe in luxury that also serves a greater purpose. “We are committed to making a positive impact on our industry, aiming for 100 per cent of Sofitel hotels to be green-certified by 2025 and ensuring that more than 30 per cent of our general managers are women by the end of 2025.”
To read our recent four-hour guide to New York's Midtown Manhattan, see:
Four hours in New York: Midtown Manhattan
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