Rotana plans to launch its first property in Pakistan and recently announced the signing of a franchise agreement with Signature Complex LLP Islamabad for the opening of its first property in Pakistan. The new property, Signature Rotana Islamabad, will be a 522-room 5-star flagship hotel, consisting of 378 hotel rooms and 144 branded residential apartments. It will also offer a state-of-the-art business center with six meeting rooms, a banquet hall and a multipurpose space, as well as two specialty restaurants and a cafe, various wellness and relaxation services, and an indoor pool and gym, in addition to an exclusive spa, thermal facilities and other self-care salons.
Commenting on the announcement, Makram El Zyr, Vice President of Development at Rotana, said: “We are very excited to enter this dynamic market and introduce travelers to Rotana's unique combination of world-class standards, genuine hospitality and cherished experiences. Signature Rotana Islamabad is part of Rotana's robust global expansion plans, including entering several new markets and opening 30 new properties by 2026. We are confident that Signature Rotana will attract a diverse group of global leisure and business travelers who They are looking to do business. or discover the various cultural and natural wonders of Pakistan.”
Islamabad, Pakistan's ninth most populous city, is home to the Faisal Mosque, which is the largest mosque outside the Middle East, the largest within Asia, and the fifth largest in the world. In 2023, the city reported a 15 percent increase in foreign arrivals.
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Speaking on the partnership, Shaheer Ahmed, Strategic Business Director, Signature Complex LLP, said, “We are very happy and pleased to announce our mega collaboration with Rotana on their grand entry into Islamabad, Pakistan. We warmly welcome Rotana, a brand synonymous with luxury and excellence, as they join us on this exciting adventure. At Signature Rotana Islamabad, we are committed to offering the best and are confident in our ability to maintain and exceed the high standards set by Rotana. Together, we aim to elevate the hospitality landscape in Pakistan and set new benchmarks for excellence.”
Rotana currently operates 76 hotels in the Middle East, Africa, Eastern Europe and Türkiye, serving more than six million guests annually. Rotana's overall portfolio currently encompasses 10,420 hotels across six superlative brands, including 40 international hotels and seven new properties in the UAE alone.
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