The Hong Kong Tourism Board (HKTB) has signed an MoU with Emirates airline, marking a major milestone in HKTB's efforts to expand its tourism initiatives within and for the GCC market. The MoU was signed at the Arabian Travel Market 2024, where the HKTB also signed another MoU with dnata Travel Group, as part of its strategy to further strengthen partnerships between Hong Kong and the GCC through leading airlines and travel agencies.
The new agreements will see the implementation of a comprehensive plan to promote Hong Kong as a tourist destination for GCC residents. Hong Kong is already a visa-free destination for many GCC travelers, offering a cosmopolitan getaway to East Asia with abundant cultural delights, a healthy mix of tradition and modernity, and a taste of “East meets West.” Travelers in the region can currently choose between one of Emirates' 21 weekly flights and Cathay Pacific's 7 weekly flights, and the new deals are likely to create more choice with greater comfort and more curated packages available to suit visitors' tastes. of the GCC. .
Among the different types of travel profiled, the newly released Hong Kong “Travel in Luxe” guide – showcasing an expanded range of luxury experiences and find-friendly activities for GCC visitors – will cover four categories: Cultural encounters (including visits to the Hong Kong Art Museum and the city's architectural wonders), Exploring Hong Kong in Style (including sailing on a yacht or touring the city by helicopter, as well as luxury shopping), Family Bonds (including VIP tours at top attractions such as Hong Kong Disneyland and Ocean Park) and Exquisite Services (including personalized shopping experiences, culinary sessions with elite chefs, customized adventure itineraries, martial arts lessons with esteemed teachers and more, all with a personalized touch ).
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