Commenting on the launch of the new Madden brand, he said:
“There is a real opportunity in the leisure market to offer affordable luxury, in a premium part of the sector that we have not explored before. Each Everly hotel will offer a completely unique experience to our guests.
“Our ambition is to grow a portfolio of exclusive, bespoke boutique hotels across the UK. Announcing the opening of our first hotel, The White Horses, in summer 2024 is a huge milestone.
“We are carefully balancing the timeless comfort that guests expect from a luxury boutique hotel, with experiences that are deeply rooted in the local area – a meeting point for locals and guests alike.”
everlyhotelscollection.es
