Cross expands Vibe brand to Indonesia with hotel opening in Kuta, Bali

(01/16/24)
Cross Hotels & Resorts has expanded its Vibe brand into Indonesia with the opening of a resort in Kuta, Bali on Monday.

The 175-key Cross Vibe Paasha Atelier Bali Kuta is located on Jalan Raya Kuta, just a 10-minute drive from Bali's Ngurah Rai International Airport and within walking distance of Kuta Beach.

Accommodation options at the hotel include Superior, Superior Pool View, Duplex, Junior Suite, Deluxe Pool and Deluxe Pool Suites.

Deluxe Pool Suite at Cross Vibe Paasha Atelier Bali Kuta

Facilities at the low-rise property, which previously operated as the Paasha Atelier Hotel, include all-day dining, a swimming pool, a day spa and a gym.

“Cross Hotels & Resorts is proud to commemorate this notable milestone by introducing the Cross Vibe brand to Indonesia,” said Harry Thaliwal, CEO of Cross Hotels & Resorts. “This occasion marks our second association with PT Sunset Studio One, following our triumphant venture Cross Paasha Bali Seminyak. “It unequivocally underlines the confidence placed in the skillful management capabilities of Cross Hotels & Resorts.”

As a group, Cross currently operates a portfolio of 28 hotels under six brands (Cross, Cross Vibe, Away, Lumen, Cross Collection and Kaura) in the following four countries: Indonesia, Japan, Thailand and Vietnam.

The hotel in Bali, part of an agreement with PT Sunset Studio One, a subsidiary of PT Bhuwanatala Indah Permai Tbk (BIP Group), joins three Cross Vibe hotels already operational in the Thai cities of Bangkok, Chiang Mai and Pattaya , with further expansion. planned.

“We find the Cross Vibe brand particularly attractive as it harmonizes perfectly with our concept of hospitality,” said Suzanna Tanojo, Director of PT Sunset Studio One. “The renowned global stature and consistent excellence of Cross Hotels & Resorts has strengthened our confidence in the brand. Deciding on a second collaboration was easy, given that Cross Hotels & Resorts' global distribution network connects us to the most important markets within the travel and tourism industry.”

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