The king of noise-cancelling headphones is back: Meet the new rivals to Bose's AirPods 4 with 8.5 hours of battery life


Just before Apple’s AirPods 4 hit stores on Friday, September 20, 2024, Bose is introducing a new pair of earbuds priced identically at $179 / £179. Unlike the noise-cancelling AirPods 4, the new Bose QuietComfort Earbuds have ear cushions that seal around your ears, and they pair that feature with promised long battery life and strong active noise cancellation.

First, a quick history lesson. While these earbuds are named Bose QuietComfort Earbuds, they are neither a new generation of the QuietComfort Earbuds Ultra nor an update to our pick for Best Noise Cancellation, the QCE2, which the brand sadly no longer officially sells. These new QuietComfort Earbuds are more mid-range in price and are likely the spiritual successor to the Sport Earbuds of years past.

Plus, these are the entry points into Bose’s headphone lineup with either the $299 Ultra Open Earbuds or the $299 QuietComfort Ultra Earbuds. These will be more similar to the latter with a slightly larger look and a design that incorporates ear cushions. Now, if Bose’s mid-range QuietComfort Earbuds have you already sold, you can order those now, but we’ll break down what’s new below.

(Image credit: Bose)

While the Bose QuietComfort Earbuds are priced similarly to Apple’s AirPods 4, these earbuds take a completely different approach. Starting with the design, Bose sticks to a slightly oversized look that juts out from the ear and lets you proudly show off your chosen color. You can choose from black, smoky white, or cool lilac. With silicone ear tips and a stability band, the QuietComfort Earbuds are decidedly not open-ear and aim for a complete seal with your ear canal.

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