MWC 2024: all the big B2B news and announcements from the Mobile World Congress

Update

However, in the B2B world, we have some breaking news…

Australian mobile operator unveils what it calls first proof-of-value engine for 5G outage

Telstra may not be one of the largest mobile networks in the world, but its 5G slicing technology will definitely catch the attention of many. It allows the MNO to create multiple virtual networks with different performance variables to offer QoS per client. “What's innovative about this development is that it allows us to commit to a minimum level of performance for a customer, then measure and report on segment performance to know if the segment is performing as designed.” commented Shailin Sehgal, Executive Network and Cloud Applications at Telstra. Telstra has partnered with Ericsson for this cutting product and it is on display in the Ericsson Hall at MWC.

Although the show itself officially begins on Monday the 26th, some companies have already held launch events or released news in advance, given the number of announcements jostling for attention at MWC.

As reported on our sister site TechnologyRadarthis includes Honor, which today unveiled its latest flagship smartphone, the Magic 6.

Elsewhere, competing phone brand HMD Global has teamed up with toy maker Mattel to launch a cool, retro flip phone complete with Barbie branding, capitalizing on last year's biggest movie.

So what do we expect to see at MWC 2024? He TechRadar Pro The team gives their thoughts and predictions…

Desire Athow, Editor-in-Chief, TechRadar Pro

You won't be able to walk through the halls of La Fira without hearing the vendors talk ad nauseam Hardware, software or services with AI; Blame the meteoric rise of generative AI (and ChatGPT) for that. The MWC agenda will be dominated by artificial intelligence, whether on the client side (with AI PC, for example) or on the infrastructure side, as the industry's AI adoption rate peaks. historical. In that context, one of the key themes of this year's conference, “humanizing AI,” is particularly pertinent. I expect to hear a lot more about next-generation connectivity and for the usual suspects to show off their latest research on 6G and beyond. 2024 may also be the year in which MWC eschews B2C entirely and any major consumer-facing devices are hardly expected to be introduced.

Mike Moore, Deputy Editor, TechRadar Pro

MWC has fully reclaimed its place as the world's biggest and best mobile technology show, and we have high hopes for this year's show. I'm looking forward to seeing and hearing much more about the work towards the implementation of 6G technology and how AI will undoubtedly play a fundamental role in this.

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