Lomography is single-handedly keeping the 110mm film format alive and its latest creation, the Lomatic 110, looks like the best 110 film camera ever created.
The pocket-sized and absolutely brilliant Lomatic 110 accepts 110mm film sold by Lomography and other retailers and can be purchased with a detachable flash that also accepts color filters for creative effects.
Combine those flash modes with the camera's multiple exposure mode and you can create different flash photos (see example below), in addition, of course, to your usual 110 photos.
The Lomatic 110 is available on the Lomography website in two models; a more expensive gray 'Classic' version with a metal body for $159 / £149, or the plastic 'Golden Gate' version for $119 / £109. If you really don't want the optional flash, then the Golden Gate version is available standalone for $99 / £89, although we expect most people will opt for the flash package.
A can of 110 film costs $8.90 / £7.90 in the Lomography store and there are currently five different versions of 110 film available, all of which appear to be in stock at the time of writing, which is more than expected. which can be said of many others. Types of movies in 2024.
Not just a toy
Born in the early 1970s and all but forgotten by the late 1980s, 110mm film is about a quarter the size of 35mm film, meaning the quality of photography is unmatched. . However, like full-frame and micro-quarter-third (MFT) mirrorless cameras, 110 cameras can be made much smaller than 35mm film cameras.
You can easily store the Lomatic 110 in a pocket. Additionally, the type of film canister it uses is very easy to load and you can remove the canister mid-roll to change it for another, sacrificing only one frame in the process. The format may not be the best film camera, but the 110 has its advantages.
Lomography also says that the 23mm Minitar CX multi-coated glass lens used in the Lomatic 110 is its sharpest yet, so this camera isn't just a cheap toy. Exposure is automatic and there's zone focus, but there's also creative control, including multiple and long exposure shooting modes and an adjustable ISO, not forgetting the detachable flash and color filters.
All things considered, the Lomatic 110 looks perfect and should keep you entertained with its creative tools.
Has Lomography timed the Lomatic 110 perfectly?
Film photography has seen a resurgence in recent years, with Generation Z eschewing screens in favor of retro devices and Pentax announcing its film project with a first model planned for summer.
Even the most popular digital camera of 2024, the Fujifilm . People want film right now, no matter what, and Lomography's Lomatic 110 is a unique offering.
The Lomatic 110 not only looks perfect, it does things differently. Sure the 110 format lacks the quality of 35mm, but the overall package and user experience seem top-notch. Soon we will have our hands on a Lomatic 110 to play with and discover for ourselves.
