Following its recent move into smart factories, LG has solidified its plans to expand further into the B2B market, taking on South Korean rival Samsung in the intensely competitive field of commercial displays.
LG CEO William Cho stated at CES 2024 that the company was planning to expand its B2B product portfolio to include even more innovative customer-facing solutions, and at the recent Integrated Systems Europe (ISE) 2024 in Barcelona, The company revealed the details. your new Business Cloud CMS platform. This offers a way for LG business customers to explore, subscribe to and manage LG digital signage cloud solutions remotely.
The platform supports several of LG's digital signage lines, including Micro LED displays, commercial TVs, transparent OLED signage, and LED displays. LG says the platform will streamline the process of setting up a commercial cloud digital signage solution, eliminating the need for multi-page navigation, queries and sales representative engagement.
Trial licenses
LG Business Cloud includes the LG SuperSign Cloud digital signage CMS and LG Pro:Centric Cloud, the company's CMS focused on television for hotels. The platform also features the LG ConnectedCare remote management solution, which monitors the performance of LG signage and sends email alerts in case of unexpected events.
“LG Business Cloud is a dedicated platform that simplifies the management of LG cloud digital signage solutions for businesses of all sizes,” said Paik Ki-mun, senior vice president and head of LG's Information Display business unit. Business Solutions Company. “LG is a total solutions provider, offering innovative commercial signage displays and convenient management software that saves time and improves customer experience.”
The platform offers trial licenses for users to explore LG cloud solutions. Customers can then select a preferred solution, configure the length of the license agreement, and activate the license after purchase.
LG says Business Cloud places no restrictions on the number of devices customers can use to access it, and they can monitor the status of connected LG digital signage in real time and control it remotely.
LG Business Cloud is scheduled to launch in the first quarter of this year. The platform will initially be available in North America, but LG plans to expand to other markets, including South Korea and Europe.
