Domain registrars like GoDaddy and 101domain are now using tools to allow companies to block domain names that have certain similarities or spellings, or that otherwise infringe their brand.
The innovative solution, GlobalBlock, is set to revolutionize the space, which previously relied on companies registering similar domains before others.
A company may want to do this for several reasons, including preventing others from having similar names and reducing the spread of unsolicited malware that appears to be (but is not) associated with the company.
Domain blocking is here
GlobalBlock aims to eliminate the need for businesses to register many other similar domains by allowing them to subscribe and reserve a portion of the domain space.
One of the most serious types of cases this can prevent is homograph attacks, where a threat actor can use a capital “i” instead of an “l” to impersonate a brand and spread malware or do other things. malicious activities.
GlobalBlock+ covered registered and unregistered trademarks, geographical indicators, trademarks protected by law or treaty, company names and even celebrity names.
Users will have to pay for the privilege because, as with any new technology or product, the costs can be high. Prices range from $5,999 to $8,999 per year, making it an important investment for businesses looking to strengthen their digital presence and brand.
However, it is a cost that could be recovered quickly thanks to saving staff time. There is also a chance that the tool can protect a company from more than a company could without any help, further increasing security.
On the other hand, some have already begun to express concerns about the removal of potentially legitimate domains having an impact on genuine people and businesses.
As always, there are two sides to any story, but this at least represents an important step forward in how businesses can protect their online presence.
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