AMD's Strix Point processors are important to AMD (key, even, since they are laptop chips that will serve as the engine for Copilot+ PCs), but if rumors are anything to go by, one thing the Red Team can't settle for It's a name.
This new leak on Strix Point comes from Golden Pig Upgrade, a regular on the hardware spill scene. As noted by VideoCardz, on Bilibili the leaker claims that AMD has now rebranded its high-end Strix Point CPUs to the Ryzen AI 9 HX 370 and 365.
So, in addition to being hopelessly clunky in our books (a five-part name in effect), we're now looking at the Ryzen AI 300 series, when previously AMD was going to call them the Ryzen AI 100.
And remember, before that, they were Ryzen 8000 or Ryzen 9000 series laptop processors. But clearly, Team Red has decided that the name should reflect the AI acceleration on board Strix Point (which offers an NPU in the same ballpark than the new Snapdragon
Confusion reigns
Confused? We wouldn't blame you. As the leaker points out, this also looks rather childish when we consider the name of Intel's next-generation laptop CPUs with a heavy NPU integrated (also intended for Copilot+ PCs). That generation is Lunar Lake, also known as the Intel Core Ultra 200.
It seems that if this new rumor is correct, someone at AMD suddenly realized that the Ryzen AI 100 and Core Ultra 200 were putting Intel ahead of the game with these next-gen mobile CPUs.
The obvious solution: Ryzen AI 300, which is clearly better than the Core Ultra 200 (precisely '100' better, in fact; after all, you can't argue with cold, hard numbers).
Okay, so yes, we can scoff, roll our eyes, etc., but, assuming this rumor is correct, there is a certain sad logic to the possibility. Some consumers may be swayed by looking at a larger number on the spec sheet of two similar-looking laptops.
In a way, we get it, and fair enough, AMD: go for the Ryzen AI 300 if it makes the marketing department happier. However, try to keep the rest of the clutter a little if possible, because as mentioned, we don't really like the feel of these supposedly rather long five-part names.
