- Adobe Firefly can now translate and synchronize your lips any marketing video
- Rethinking and changing between portrait and landscape is even easier
- You can expect a 70-80% increase in the production efficiency of the asset variant
Adobe has announced significant updates to its Firefly generative AI services to admit even more types of media, including video and 3D.
By revealing the new offers in its Adobe Summit 2025 event, the company introduced a new creative production tool of Firefly with an interface without code to create new variants of existing assets and make repetitive multimedia production tasks even faster.
Adobe said that marketing specialists could want to change the language or appearance of a video to serve different markets and services, but the video edition has been a mission that has been for hours, days or even weeks.
Adobe Firefly has just revolutionized the video edition
The update consists of a series of new API, but the largest number of games is the lip translation and synchronization API that will translate the dialogue spoken in other languages while maintaining the authenticity of the voice and also the coincident lip movements.
Reframe's API also promises that practical productivity for designers and editors increase: it will automatically change videos by identifying scenes to accurately maintain central subjects. A useful tool to convert a landscape video into productions of friendly portraits with mobile devices.
Already, the first users have reported a 70-80% increase in the production efficiency of the asset variant and a 75% reduction in the asset review time. Estée Lauder has been using Firefly updates to shorten the time it has been to deliver digital marketing campaigns in its 25 brands in 150 countries.
Adobe Gnstudio and Firefly Enterprise Solutions GM Varun to summarized: “The generative AI increases the ability of vendors and creatives, which allows them to focus on what matters most, their trade.”
In addition, Firefly also works with personalized models through Adobe Gensionudio for performance marketing for companies to create new assets that adhere to brand guidelines.
API translates and synchronization of lips, rethinks and custom models are generally available now.
