Sony, Canon and Nikon prepare to combat deepfakes with digital signature technology in future cameras

AI shook up the photography world in 2023, from tricking judges to win photography contests to the proliferation of deepfakes with real-world ramifications, like a depiction of an explosion (that didn’t happen) outside the Pentagon that caused markets fell briefly. .

Deepfakes can be fun (the Pope in a puffer jacket, anyone?), but they can also be used to spread misinformation, and as AI image generators become more powerful, it’s becoming increasingly difficult to distinguish between images. real photos we see online from the fake ones.

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